buy custom The Healthcare Sector essay

buy custom The Healthcare Sector essay The healthcare sector provides a service just like all the other service industries and as such has a market and needs to grow that market. The nature of the healthcare service industry tended for a long time to depend on patients seeking the service and the need for marketing was overlooked. However, managers in this vital service industry realized that for people to seek these services, they needed to have information about their existence and thus started the revolution in the way healthcare providers marketed their services. This need was compounded by the fact that hospitals tended to favour metropolitan locations and as such most hospitals would find themselves concentrated in one location. The similarities of their services and sometimes the differences provided for a platform for cooperation in multi-hospital marketing and the hospitals that used this approach mutually benefited, this research paper aims to shed more light on the bottlenecks that multi-hospital marketing approach faced in its formative years before it gained widespread acceptance. The paper addresses the appropriateness of marketing in the hospital services context, the effectiveness of such marketing in a multi-hospital systems and finally the accountability of multi-hospital systems marketing. In their 1992 study Zaremba, Tucker, and Ogilvie concluded that less innovative systems tended to have narrower scope of marketing activities than more innovative systems. These researchers found that, systems that were innovators, as compared to non-innovators, tended to use marketing information and formalized communications systems-key components of an integrated marketing information dimension of a marketing orientation. When hospitals plan and market properly, they become more effective in their service delivery. Naidu Narayana 1991 found that, Often a market analysis is a key component of the strategic plan. A detailed market analysis assists in identifying utilization rates, projecting future volume, assessing competitive position, developing an actual marketing plan, and is a vital component when researching potential new services or locations. While considerable time, thought, and effort goes into the analysis of various data components, one key component of the market analysis is often overlooked defining the actual market. It is important to take into consideration the fact that hospital service seekers are not a community and cannot identify themselves as such and define themselves as a market (Thompson Hurley 1993). In their 1993 study, Thompson Hurley said that, The hospital marketing function has been widely adopted as a way to learn about markets, attract sufficient resources, develop appropriate services, and communicate the availability of such goods to those who may be able to purchase such services. The structure, tasks, and effectiveness of the marketing function have been the subject of increased inquiry by researchers and practitioners alike. A specific understanding of hospital marketing in a growing managed care environment and the relationship between marketing and managed care processes in hospitals is a growing concern. Buy custom The Healthcare Sector essay

Aviation management The WritePass Journal

Aviation management How did Stansted get the go ahead to become London’s 3rd airport? Aviation management ). It became apparent in the 1960s that there was need to meet considerable growth anticipated into the future. This gave rise to proposals for a new airport and expansion of existing capacity. Stansted, a former military airfield in Essex, was proposed as a third airport in 1963 and was thereafter endorsed by a Government White Paper in 1967 (HC Hansard, 1971; Stansted Airport, 2013). A subsequent inconclusive public inquiry led to the setup of the Commission for the Third London Airport, popularly referred to as the Roskill Commission tasked with review of sites for a third airport (Abelson and Flowerdew, 1972; UKCAA, 2013). With its evaluation of the timing of need, the requirement for expansion of capacity, and after a careful study of a total of 80 proposed project sites, four sites were finally chosen, principal among them a new airport at Cublington in the Vale of Aylesbury. It was deemed to offer best access situated in the key London-Birmingham axis away from built-up areas and would cost less than most of the alternatives (Abelson and Flowerdew, 1972). This proposal however met with strong opposition from local people, politicians and middle-class voters making it politically untenable (FT, 2014). An influential member of the Roskill Commission, Colin Buchanan, in dissent on grounds of environmental and planning concerns, proposed a new alternative at Maplin Sands, Foulness in the Thames Estuary. This opened the door to strong political opposition against Cublington with the latter proposal becoming the preferred option of the Conservative government of the day which thus disregarded Roskill’s proposal (FT, 2014; Helsey and Codd, 2012; Mishan, 1970). Maplin had interestingly been considered by the Roskill Commission and had been decisively rejected on the basis of cost (the most expensive option overall), distance and convenience to prospective passengers (the most remote) (FT, 2014; Mayor of London, 2013). With all the political support and progress towards the Maplin proposal, it was not built (FT, 2014; Helsey and Codd, 2012). The cost of the constituent deep-harbour, rail links, motorways, new towns to accommodate workers, and surface route to the airport was an astronomical  £825 million (estimated at  £8,448 million today) (Helsey and Codd, 2012). To many, including the opposition party then – the Labour Party, this was regarded as unacceptable (FT, 2014). With the coming to power of the Labour Party a change in complexion, the Maplin airport project was abandoned in July 1974 (FT, 2014). A reappraisal of passenger projections in the new regime indicated â€Å"over-optimism† in forecasts showing that there was adequate capacity until 1990 at Heathrow, Gatwick, Stansted and Luton, aided by regional airports (AOA, 2013; UKCAA, 2013). However, with increasing competition from abroad and passenger numbers once more rising, the need for expansion became apparent. British Airports Authority (BAA), owner of the Stansted Airport, submitted plans for its expansion and with significant lobbying by its Chairman Norman Payne and the enlisting of support from Margaret Thatcher, the Maplin scheme was abandoned in favour of a cheaper plan to enlarge Stansted (Mayor of London, 2013). This option had also been considered by Roskill and had not made the shortlist of key options (FT, 2014). The expansion of Stansted was accomplished a decade after its proposition but was a predictable failure challenged by a lack of success in attracting and supporting long-haul operations by airlines (World Airline Directory, 2001; UKCAA, 2013). It was however to benefit from the emergence of low-cost carriers, principally Ryanair, which were drawn by attractive landing charges which offset consequent inconvenience to their passengers (UKCAA, 2013; Mayor of London, 2013; BBC, 2011). Airport policy in the UK has been a case study of political short-termism with the location of an additional (3rd) airport for London in a dilemma. Heightened by uncertainy over demand and growth estimates and a general lack of bold political action, decisions are challenged by political considerations making inland airports unfeasible and economic considerations making coastal airports unfeasible. This has led to the postponement of requisite action with policy makers often prone to swaying given the intense and incessant lobbying and political pressures. References Abelson, P. and A., Flowerdew, 1972. Roskills successful recommendation. In: Journal of the Royal Statistical Society. Vol. 135. No. 4, pp.467 Airports Operators Association, 2013. The Airport Operator, Autumn 2013. BBC, 2011. Heathrow and Stansted runway plans scrapped by BAA, 24 May 2010. Viewed on 30/1/2014 from: bbc.co.uk/news/uk Financial Times, 2014. Londons new airport held to ransom by folly. December, 2013 House of Commons Hansard, 1971. Third London Airport (Roskill Commission Report). 4th March. Vol. 812. cc1912-2078. HC Helsey, M., and F., Codd, 2012. Aviation: proposals for an airport in the Thames estuary, 1945-2012. House of Commons Library. Viewed from: http://cambridgemba.files.wordpress.com/2012/02/sn4920-1946-2012-review.pdf Mayor of London, 2013. Why London needs a new hub airport. Transport for London. Viewed from: tfl.gov.uk/corporate/projectsandschemes/26576.aspx Mishan, E., 1970. What is wrong with Roskill? London: London School of Economics Stansted Airport, 2013. Press Release. Viewed on 1st Feb 2014 from: stanstedairport.com UKCAA, 2013. UK Airport Statistics – Aviation Intelligence. United Kingdom Civil Aviation Authority. World Airline Directory, 2001. Flight International. Stansted Airport, Stansted, Essex, 27 March  Ã¢â‚¬â€œ 2 April 2001. CM241SB, UK Given the urgent need to find a solution to UK airport capacity why do you think the government wishes to delay the process? Political intrigues and myriad arguments still mire the London airport expansion pursuit half a century later with the current Howard Davies Airports Commission set up in 2012 still wading in the long running controversy (FT, 2014). Continued political posturing, hedging and stonewalling still characterizes this pursuit for a viable solution given the readiness to oppose policies espoused by those of different complexions and political stand and complication of issues hindering bold decisions and action (FT, 2014; CAPA, 2013). With reference to previous government airport policies, this section evaluates the desire of government to postpone a decision on the final solution to meet need until after the 2015 general election. In the Davies Commission’s view, the capacity challenge is yet to become critical and there is need for action as there is potential for it to be (The Independent, 2014; Airports Committee, 2013a). These findings contained in its December 2013 interim report (preceding a final report expected in 2015) are based on the acknowledgement of continued growth of air travel, mainly in the South East of England with the need for an extra runway by 2030 and another possibly by 2050. For the short and medium term, the Commission has made a raft of proposals to enhance efficiency of airline and ground operations (Airports Commission, 2013b). Ideally, the latter proposal is arguably most appropriate given that operational and design improvements have hitherto enabled the handling of more volumes than anticipated, extending current capacity and enabling full and efficient use of available resource (UKCAA, 2013; The Independent, 2014). On the Commission’s shortlist of options for the short and medium term include a third runwayand lengthening of an existing runway at Heathrow, and a new runway at Gatwick. The proposal for a brand new airport in the Thames Estuary is side-lined citing uncertainties and challenges surrounding it with the Commission however promising to evaluate its feasibility and to arrive at a decision regarding its viability later in 2014 as well as longer term expansion options at Stansted and Birmingham (CAPA, 2013; Airport International, 2012). The government however says that it will not make a final decision in this regard until after the 2015 general election pushing the responsibility to the next government (CAPA, 2013; FT, 2014). When the Coalition government came to power in 2010, it scrapped former Labour government’s plan for a third runway at Heathrow to which it had been strongly opposed instead favouring the creation of a new hub airport in the Thames Estuary (Helsey and Codd, 2012). Given renewed focus on Heathrow, there seems to be a deliberate decision by government to avoid offending the electorate in its turnaround from its manifesto commitment, as well as to avoid political turbulence in the run up to the forthcoming elections (FT, 2014; CAPA, 2013). It is widely accepted that Prime Minister David Cameron set up the Davies Commission in a bid to postpone or to defuse controversy, maintaining a dishonest ambiguity until after the general election (FT, 2014). Heathrow is a popular preference given the support it receives from the majority of politicians (except those with constituencies on the flight path); business and powerful representative lobby bodies; airlines; air alliances; remote UK regional airports benefiting from international connections; as well as domestic and international aviation representative bodies (CAPA, 2013; FT, 2014). Critics state that the inclusion of other airports is intended at making the proposals not to seem too Heathrow-centric and is aimed at political expediency (FT, 2014, CAPA, 2013). It would have been political dynamite for the Commission not to have made positive clamours with regard to runway capacity warding off accusations of ministers trying to kick the controversy ‘into the long grass’, a scenario which has bedevilled such pursuits for half a century (CAPA, 2013; The Independent, 2014). From the 1967 Government White Paper permitting the expansion of Stansted, through subsequent inquiries and the Roskill Commission in the early 1970s, the quest for expanded capacity continues with arguments going back and forth around similar proposals and sites (FT, 2014; UKCAA, 2013). Expansion at Heathrow is an easy road given that it is relatively cheaper and has less challenges but for the environmental concerns of noise pollution and carbon emissions which cannot be ignored or wished away (Airports Committee, 2013a). The option for expansion at Stansted is impeded by previous capacity limitation by the 1985 White Paper, though it got reprieve in the 2003 ‘Future of Air Transport’ White Paper and an extension of passenger capacity limit by the courts (DOT, 2003). Yet, Stansted has historically been challenged with regard to its support of long-haul flights; preference by airlines; as well as environmental concerns (World Airline Directory, 2001; UKCAA, 2013). The T hames Estuary option despite being the most environmentally sound is challenged by economic considerations regarding not only the cost of building the airport but also the requisite surface links, and costs associated with imminent closure at Heathrow. There is also difficulty in the estimation of effects it will have on demand and airline operations (The Independent, 2014; Airports Commission, 2013b; Airport International, 2012). This scenario highlights the present dilemma facing political players and government, which is what leads to their general uncertainty and a general lack of boldness in approach. Intense lobbying and political pressure has consequently led to the postponement of decisions and the backtracking by government from its pledge. The divide in opinion and arguments causing uncertainty hands politicians a license to continue to do nothing at all. References Airports Committee, 2013a. Emerging thinking: Aviation Capacity in the UK. 7th October. Viewed from: https://www.gov.uk/government/news/aviation-capacity-in-the-uk-emerging-thinking Airports Commission, 2013b. Short and medium term options: proposals for making the best use of existing airport capacity. 7th August. Viewed from: https://www.gov.uk/government/publications/short-and-medium-term-options-proposals-for-making-the-best-use-of-existing-airport-capacity Airport International, 2012. Thames Estuary Airport Is Not A Short Term Solution. 4 July 2012. CAPA, 2013. The Davies Commission’s Interim Report on UK airports: the big loser remains UK competitiveness. Centre for Aviation. Department of Transport, 2003. The Future of Air Transport White Paper and the Civil Aviation Bill. Viewed on 14/1/2014 from: http://webarchive.nationalarchives.gov.uk/+/http:/www.dft.gov.uk/about/strategy/whitepapers Financial Times, 2014. Londons new airport held to ransom by folly. December, 2013 Helsey and Codd, 2012. Aviation: proposals for an airport in the Thames estuary, 1945-2012 The Independent, 2014. Sir Howard Davies Airports Commission: Air travel could be transformed within a few years – with no more stacking. 17th December, 2013 UKCAA, 2013. UK Airport Statistics – Aviation Intelligence. United Kingdom Civil Aviation Authority.

Summarize the article Essay Example | Topics and Well Written Essays - 250 words

Summarize the article - Essay Example The results were then analyzed to determine the factors that affect the development of false belief understanding in children. Overall, the results suggest that false belief understanding develops as age increases. Also, it has a strong relation with general language ability. These relationships can be explained in several ways. One possible explanation is that the children need to have linguistic ability to understand and respond to the tasks given to them. Complexity of the language in which the task is presented may make the child unable to respond to it, however simple the task is for him. The level of understanding of a child can also affect his ability to perform equally difficult tasks. He may fully understand and interpret one aspect of the task, but may prove incompetent to carry out another equally difficult task. The findings suggest that there is no role of children’s memory in solving false belief tasks. However, family size is positively related to false belief u nderstanding. The presence of one or more siblings increases interactions like tricking and teasing etc. that fosters false belief understanding. Children may observe their siblings and develop an understanding of false belief even when their linguistic ability is poor suggesting that competence is not entirely dependent on language. Hence, family size and linguistic ability both play a role in false belief understanding.

Stock Price Movement of McGraw-Hill Publishing Inc Research Paper

Stock Price Movement of McGraw-Hill Publishing Inc - Research Paper Example As a further proof, consider the profit or loss faced by an investor who invests $1000 in the stocks of the company on October 14, 2008 and sells those very stocks exactly 52 weeks later on October 15, 2009. For simplicity, the opening prices of the stocks have been taken into account. Profit/Loss after Investment On October 14, 2008, opening stock price of McGraw-Hill Publishing = $28.06 Hence, with $1000, number of stocks that the investor purchased = (1000/28.06) ≈ 35.64 However, since number of stocks cannot be in fractions, so, 35 stocks are being considered. So, the purchasing price of 35 stocks = $982.10. Again, on October 15, 2009, opening stock price of McGraw-Hill Publishing = $29.25 Hence, the gross return to the investor after selling 35 stocks = $(29.25 x 35) = $1023.75. Hence, net profit to the investor after 52-weeks = $ (1023.75 – 982.10) = + $41.65. Conclusion Although there had been a net profit in the long-run, but the company had been subject to a number of short-run losses mainly because of inconsistency surrounding some overhanging legal issues. However, Standard & Poor’s which also is owned by MHP and accounts for 75 percent of the company finances, made a huge profit by mid-October, 2009, due to a large number of bond issuance, that led the parent organisation to generate much higher proceeds and consequently, its share price rose to an amount, 25 percent more than what it was on the same day the previous year (Reuters, October 11, 2009).

Windshield Survey of No Highlands Essay Example for Free

Windshield Survey of No Highlands Essay North Highlands, CA is a suburb of Sacramento. This community is made up of a diverse group of people that includes middle and upper middle-income families but there is also a large element of crime, prostitution and drugs. The research will paint you a picture of the good, the bad and the ugly sides of this community so many call home. Boundaries and Housing North Highlands is a good-sized city in Sacramento County that started out as farmland in the 1930’s and over the next 80 years developed into the community we see today. Boundaries North Highlands was originally zoned for dry farming and grazing. Things started to change in the 1930’s after the military built McClellan Airbase. The Sacramento County Board of Supervisors and the Planning Commission (1974) defined the boundaries of North Highlands as McClellan Airbase to Elverta Rd to the county lines of Placer and Sacramento to the train tracks. From there to Antelope Rd to Interstate 80 at Garfield to arcade Creek to Walnut to Pasadena to Winding Way to the Sacramento city limits back to McClellan Airbase. Housing With the opening of the airbase brought people and growth to the area. A large growth spurt was evident in the 1940’s when the Plane Haven, North Haven and Highland subdivisions were built. With the opening of Interstate 80 brought more development to North Highlands (Sacramento County Board of Supervisors and the Planning Commission, 1974). The airbase officially closed in 2001 and has been converted today into a business park with housing and parks and ball fields. In addition, is also home to the Aerospace Museum of California (Sacramento County Board of Supervisors and the Planning Commission, 1974). Today, it seems the economy may be hurting this area as you drive thru the neighborhoods homes are boarded up and empty and some are in need of some much-needed care. The majority of homes were built from the 1930’s to the 1970’s with identifiable sub communities Highland, Hillsdale-Foothill Corridor, Auburn and Madison and McClellan Park (Sacramento County Board of Supervisors and the Planning Commission, 1974). ââ€" ª Estimated median house or condominium value $176,722 (City-Data.com, 2010). ââ€" ª Estimated median gross rent $929 (City-Data.com, 2010). The people that live in this housing are very culturally and ethnically intertwined if you live in the neighborhood you might have an Asian or African American family living next door or down the street. They may even be Russian or Indian. Religion is also diverse in this neighborhood but it is predominately Christian. Politically North Highlands is split almost down the middle with Democrats and Republicans with about 1% of the community registered as Independents (City-Data.com, 2010). Total Population 43,215 ââ€" ª Caucasian 23,211 (54.4%) ââ€" ª Hispanic 10,077 (23.6%) ââ€" ª African American ââ€" ª 4,609 (10.8%) ââ€" ª Mixed Races 2,052 (4.8%) ââ€" ª Asian ââ€" ª 1,997 (4.7%) ââ€" ª American Indian 381 (0.9%) ââ€" ª Native Hawaiian and ââ€" ª Other Pacific Islander ââ€" ª 289 (0.7%) ââ€" ª Other race ââ€" ª 78 (0.2%) (Neighborhood Scout, 2012). For population 15 years and over in North Highlands CDP: ââ€" ª Never married: 31.8% ââ€" ª Now married: 45.0% ââ€" ª Separated: 3.2% ââ€" ª Widowed: 5.9% ââ€" ª Divorced: 14.1% (Neighborhood Scout, 2012). Parks and Recreation While exploring the community several parks were seen during the day families were noted in the parks, while evening brought soccer and baseball teams out to the parks as night fell you saw a scarier element of people hanging out yelling obscenities at people, a fight was noted. As the night grew later and the park emptied at one park, an older man was seen making a bed on a picnic table. The parks are well groomed no graffiti noted, grass cut and very green. Garbage was picked up tables clean. The playgrounds are large and in good repair. The recreation Center on Watt has a public pool that appeared well used by the community, as there were many people there at the time. The rec center also offers classes such as cooking, dance, ceramics and English as a second language just to name a few of the many fun things they have listed. Schools, Crime, Employment and Community Services The school district for North Highlands is the called Twin Rivers. According to Neighborhood Scout (2012), there are 56 schools for a total of 31,632 students. ââ€" ª Caucasian 30.3% ââ€" ª African American 15.4% ââ€" ª Hispanic 36.1% ââ€" ª Asian 10% ââ€" ª American Indian 0.8% ââ€" ª Economically Disadvantaged 76.8% During this survey, a couple of the schools were seen and appeared to be in good repair. Children were seen riding their bikes in the parking lot and running around playing. They appeared to be having fun. The Sacramento County Sheriff’s Office, California Highway Patrol and Sac Metro Fire Department protect North Highlands. During this survey fire stations 41, 42, and 112. There was no fire department noted during this survey but I saw a high police presence in the community day and night. The crime rates in this community are a little intimidating with a crime index with 100 being safest the North Highlands community it is 22. ââ€" ª Violent Crimes 248 ââ€" ª Property 1219 ââ€" ª Annual Crimes per 1000 resident 33.95 (City-Data.com, 2010). ââ€" ª 100 Registered Sex Offenders (Megan’s Law, 2011). This community is a hard working blue-collar community predominately with most of the community working in construction and retail. Although, the unemployed rate is a whopping 9.5% in North Highlands. Jobs held: ââ€" ª Construction 22% ââ€" ª Retail trade 14% ââ€" ª Manufacturing 10% ââ€" ª Administrative and support and waste management services 8% ââ€" ª Public administration 7% ââ€" ª Accommodation and food service 5% ââ€" ª Educational services 5% (City-Data.com, 2010). North Highlands is a very interesting community with a lot of twist and turns. The diversification of this community’s people adds to its charm. The lower housing cost is a draw for families to the area, but this can also bring an element that brings higher crime rates. I hope that as the economy improves and unemployment declines business will return and grow in this community and crime will decrease and North Highlands will thrive as it did 80 years ago.

Young Goodman Brown :: Free Essay Writer

'Young Goodman Brown'; was an interesting story because of its setting, characters, and plot. The story was set in the late Puritan Era when people were scared of the woods due to the mysterious witches and savage Indians. Puritans really liked true colors such as white and red. If white was worn it meant pure but if red was worn it meant evil. As Puritans, an individual had to have pure thoughts, and sex was only thought of to procreate if married.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Young Goodman Brown, Faith, fellow traveler, and the townspeople are the characters in 'Young Goodman Brown.'; Young Goodman Brown means an inexperienced good standing citizen with an ordinary last name. All he wanted was to advance in his social and religion status. His wife, Faith, is a sweet girl who wants her husband to stay home all the time. She wore pink ribbons in her hair, which in the Puritan Era pink resembled pollution. Pink is a mixture of white and red which was not a true color. Today in society pink means innocence, which is ironic from the Puritan way. The fellow traveler could have been either Young Goodman Brown's own personal devil or his father. The townspeople were church going people yet in the end they contradicted their own values and beliefs.   Ã‚  Ã‚  Ã‚  Ã‚  The plot of 'Young Goodman Brown'; had a lot of twists and turns. The story started out with Young Goodman Brown needing to go to an important meeting and to get hoping to raise his religion and social status. He took a simple journey in the forest and it turned into a complicated ending. He met up with a traveler who was waiting for him in the woods. They were walking on a narrow path but it was hard to stay on because of the distraction and they ended up on a wide path. In the Bible it says 'a narrow path leads to heaven, and a wide path leads to hell.'; This was not a simple journey for Young Goodman Brown as a young man because he must have pure thoughts about anything. Strange things began to happen on his journey.

How to be a good son or daughter Essay

In Vietnam, children are considered God’s gifts. A mother gives birth, but children’s characters come from God. Also their personalities are influenced by the society around them. That fact is why some nice parents don’t have good children, or some people are good sons or daughters even though their parents are bad. A good son or daughter should have certain qualities. Being hard working, sympathetic, and respectful of parents are the most important qualities of a good son or daughter. First of all, a good son or daughter should be a hard working person. A good child usually makes parents happy, and parents are happy when their children do what they are supposed to do. For example, if a child is a student, she is supposed to study hard. If she studies hard, whether she gets good grade or not, her parents are pleased with her. In addition, in Vietnam we value children as good sons or daughters when they do not make their parents worry about them. For instance, a boy after graduation from a university got a job and worked hard. Although he did not get a good—paying job, he earned enough to take care of himself. That boy is a good son because he is self—reliant and his parents don’t have to worry about him. Being hard working has remained the same over time in my culture. Additionally, to be sympathetic is one of the most important qualities of a good child. Parents who have to work hard to feed their children are usually tired after a long day. As a result, they sometimes get angry easily and may overreact with their children very small mistakes. If their children were sympathetic, they would understand and would not hate or think that parents don’t love them. Moreover, if sons or daughters understand their parents’ frustration, they know that they should help their parents do what they can do. For instance, elementary school students can clean up their room by themselves, and older children can help their parents wash dishes after dinners. In Vietnam a middle school girl even takes care of her sisters and brothers, or makes lunch when her parents are busy at work. Furthermore, much understanding older children can listen to their parents and can share their stories. Adults who are stressful need someone who can listen to them. That kind of behavior becomes more and more common in Vietnam. These days, conversations between parents and children are not only for parents to understand their children but also for children to understand their parents. The final and also the most important quality of a good child is to be respectful of his or her parents. This is the most valuable quality in Vietnam. If you respect your parents, you love them and obey them. Children who are respectful of their parents understand that they have responsibilities to take care of parents when they get sick or get older. Also they have responsibilities to please their parents or make them happy. In order to do that, Children will try to work hard and to understand their parents. As you can see, this final quality is the most important quality, and it also concludes two others qualities. To sum up, a child needs three important qualities to be a good son or daughter: hard working, sympathetic, and respectful of parents. Because people on Vietnam value relationships with family members, you must be a good child to be a good human being. Consequently, these qualities are also the most important qualities of a good human being.

Copying and Simulation

Copying and simulation are two very different, yet very similar things people often misinterpret. In the process of copying, an identical clone of the original work is produced. On the other hand, the process of simulation can be defined as creating a different material with similar characteristics and a much similar output. Copying is an easy, fool proof way to create an efficient and correctly functioning piece of work, while as simulation is more complicated.Simulation, on the other hand, is much more complicated. In simulation, a much modified version of the object, one that fulfills the purpose of the initial object is created. Examples of copying are all around us. A simple example is the duplication of the DNA in a cell during the basic cellular process of mitosis. Another example is photocopying your friend's notes for an upcoming test or assignment. Another example is mass production of identical materials in a factory.Examples of simulation are more common than copying. The most basic example of simulation is the human race, where there are people possessing emotional and physical trait that are very different, yet al are able to accomplish the same tasks. All humans eat, sleep, drink and socialize, but not all them do so in the same way. Humans were also created for the same purpose, therefore meeting the criteria of simulation. Another example of simulation is various types of phones.While they all work to accomplish the same tasks, they contain different processors, and come in various shapes and sized. Copying and simulation are two valuable processes with many similarities and differences. While copying must produce an identical version of the object, simulation creates something that must only be similar in purpose and result. Copying and similar are extremely different, yet extremely similar. By Miriam-H. Raga

Price is related to Product, through the characteristics Essay Example

Price is related to Product, through the characteristics Essay Example Price is related to Product, through the characteristics Essay Price is related to Product, through the characteristics Essay Critically assess the benefits of an administration of following a strategic planning position and the troubles in standardizing or accommodating an international services marketing mix. An organisation’s scheme is the design of their planning that reveals to their stakeholders their purpose ; this is reached through the attainment of their aims, intents, and ends. Simply, the administration identifies where they strategically would wish to be, and initiates policies and processs to accomplish these ends. This scheme will so apportion the resources, this is based on its internal competences and defects, and the predictable alterations in the environment. Johnson A ; Scholes ( 1997 ) concluded â€Å"strategic purpose is the coveted future province of the organisation†¦which seeks to concentrate the energies of the members of the administration ( Johnson J A ; Scholes K 1997:15 ) . The addition in the competition and the globalization has increased the demand for a strategic attack to the direction in order to derive competitory advantage and addition gross. When establishing a merchandise into foreign markets the administration has two chief picks standardise or accommodate the selling mix to the new market. This can be a worldwide-standardised selling mix, or a made-to-order selling mix in each single state. However the most of the statement in favor of standardization suggest that it the merchandise is adapted for local markets it will add to the overall cost of bring forthing the merchandise and weaken the trade name on the planetary graduated table. Trade names for illustration Coca-Cola, McDonald, and Levis are all successful standardized trade names ; these merchandises are all targeted at similar groups on a world-wide graduated table ( Groucutt, J. et al 2004 ) . The market development scheme is used by an administration that is either confronting high competition in their current market or low degree of response from the clients, therefore their net income is reduced. As a consequence of these force per unit areas to accomplish uninterrupted growing, a market development scheme either in the same geographics or in a new geographical location is intended to increase market incursion. Administrations are quickly spread outing into new locations as domestic markets become saturated ( Johnson, G A ; Scholes, K 2003 ) . Globalization is a consequence of administrations spread outing into new and foreign markets, which has increased international competition. This has arguably, saturated both the competition in the markets and the mark markets itself. This is through the high degree of competition among the take parting administrations in their market section. This degree of impregnation has increased the demand for farther development in the markets, to accomplish competitory advantage and to utilize merchandises to derive sustainable growing of the concern ( Brassington, F A ; Pettit, S 2003 ) . The rapid development of telecommunication and strong consuming capableness of the young person have created common demands, gustatory sensations and values globally in last two or three decennaries, which has driven international sellers to progressively concentrate on the importance of planetary trade names. Doyle ( 1998 ) commented, Trade names are at the bosom of selling and concern scheme. The intent of selling is to make a penchant for the company s trade name .The tendency towards planetary stigmatization is speed uping quickly. Successful planetary trade names are powerful to obtain a figure of benefits, which include decreased costs, in both production and selling ( Doyle, P 1998: 165 ) . Global stigmatization is achieved by administrations standardizing their merchandises on an international graduated table. This benefits the administration by the important graduated tables of economic system it achieved ( Aaker, D. ( 1991 ) cited in Kotler, P A ; Gertner,D. 2002:249 ) . This is non merely in footings of new trade name development, packaging and fabrication, but besides with the repute of a planetary merchandise they can come in new markets at lower cost than a new national trade names: if you move into a new market with a trade name that is already planetary in range, it reduces the cost of introductory and follow-up selling plans ( Kotler, P A ; Gertner,D. 2002 ) . McDonald s has a strong planetary trade name, which is standardised worldwide. They have 18,380 eating houses in 91 states ; entire gross revenues outside the US ( place state ) contributed 54 % of company income in 2005. MacDonald’s utilises standardization across its eating houses, clients know what to anticipate any where in the universe, when eating at MacDonald’s. The company s attack to merchandise or selling is the same whether in Beijing, Budapest, Melbourne London or Miami ( www.mcdonalds.com ) . The administration has adopted a scheme of selling bing merchandises to new markets, developing new markets ( Ansoff cited in Kotler,P. 2004 ) . . The combination of trade name name and trade name significance has become a core competitory plus in an ever-growing international market topographic point. These trade names â€Å"incite beliefs, evoke emotions and prompt behaviours† ( Aaker, D. ( 1991 ) cited in Kotler, P A ; Gertner,D. 2002:249 ) . Merchandise characteristics are easy imitated ; and can weaken the impact of them ; therefore trade names are considered a seller s major tool for making merchandise distinction ( Kotler, P A ; Gertner,D. 2002 ) . The monetary value is related to Product, through the features of the trade name, it s packaging and overall image. When this image is purchased people are purchasing into an ideal, non merely the physical point. The administration will protects the trade name ; it is an plus and hence topographic points value in it. Brand Management, client consciousness and trueness, is straight linked to the monetary value, therefore care of the relationship between trade name imag es ; quality and monetary value have to be consistent ( Johnson, G A ; Scholes J 2004 ) . Some administrations have a selling policy for international markets on the footing of an incorporate selling mix, instead than selling merchandises designed for the domestic market globally. This method will take some nucleus merchandises and either re-promote them or alter their visual aspect, to provide for the targeted market. The bases for a world-wide selling mix are the same that are used in the domestic market, the principal difference being in the scope of options. The selling mix option includes the facet of merchandising, which is considered individually from publicity ( Kotler, P. 2005 ) . Whitbread PLC is a UK cordial reception administration, which includes such trade names as Premier Travel Inn, Brewers Fayre, Beefeater, Costa, T.G.I. Friday s and David Lloyd Leisure. Their selling scheme is to make value by concentrating on growing in spread outing sectors of the cordial reception industry, chiefly in the UK but besides in a few selected international markets. They have merely expanded internationally with a few of their trade names ( www.whitbread.co.uk ) . Whitbread are developing their merchandises within their bing markets, to derive more usage and market portion ( Ansoff cited in Kotler,P. 2004 ) . The monetary value degrees to be charged in a new market are dependant on the company’s scheme, whether it is differentiated, undifferentiated or concentrated selling. The pick is whether to follow a skimming or incursion attack to pricing, although the determination will depend on how of import the planetary monetary value will be in the overall selling mix. There are legion costs, which have to be considered in pricing determination, for illustration duties, and logistics costs ( Lynch, R 2005 ) . McDonalds’ monetary value is in relation to the local economic system and reflects the income of the state it is runing in ( www.mcdonalds.com ) ; in comparing Hyatt Hotels are priced for their international repute ( www.hyatt.com ) the right pricing for the merchandise and market adds to their competitory advantage. This trade name plus direction is a construct that is closely related to placement, since certain trade names are cardinal to a company s current and future public presentation. They need to be managed, enhanced and protected. This has allowed trade name names such as Coca Cola, Sony, Intel and Disney to widen their trade name into new merchandise classs, and bring forth merchandise discrepancies and services. This enlargement is hard to accomplish, non all trade names are strong plenty to reassign to new markets ( Kotler,P. 2004 ) . It is critical that sellers place the trade name right, and see the tantrum with its properties, values, civilization, benefits, and personality. For illustration Mercedes suggests that it attributes are â€Å"well engineered and good built, it is lasting, high prestigiousness, fast and expensive† . These properties tell the consumer the benefits and values that are placed in the merchandise. These properties represent the German doctrine and civilization, which reassures the consumer the high value of the merchandise. The personality of the merchandise is affluent, good built and dependable ( Kotler, P. 2005 ) . Porter ( 2000 ) discussed that in order to accomplish competitory advantage through pricing scheme of cost leading, is merely possible through the effectual control of organizational costs ( Porter, M ( 2000 ) cited in Kotler, P. et al 2005:508 ) . When this is added to innovation in the production procedure and streamlining of the supply concatenation, it will take to be leading ( Kotler, P. et al 2005 ) . An illustration of an administration that is runing globally with a cost leading scheme is Hyatt Hotels A ; Resorts. They maintain a repute for physical peculiarity ( the trade name is easy recognised ) , and in their hotels they incorporate local art and design, for the comfortss and services provided ( www.hyatt.com ) . Wimpy, McDonalds and Burger King are in a place to derive economic systems of graduated table due to their purchasing power. The world-wide standardization of their merchandises allows them to buy in big measures and have big price reductions. In new markets this reduces the menace of competition on merchandise and monetary value, and increases their competitory advantage. Although with this market section there is ever the menace of permutation, from challengers, other nutrient providers, leisure and amusement ( Brassington, F A ; Pettit, S 2003 ) . The administration can advance internationally through media advertisement, point-of-sale publicity, trade exhibitions, trade carnivals, booklets and direct mail. The handiness of the media is a concern every bit good as costs and linguistic communication considerations for interlingual renditions of promotional literature. The publicity as an component of the selling mix, in the international selling the principal concern is the type of representation that will be adopted ( Kotler, P A ; Gertner,D. 2002 ) . Some organisation’s publicity schemes in international markets is the strength of their logo, for illustration McDonalds is recognised worldwide as the trade name, this reduces media costs ( www.mcdonalds.com ) . One of the most important determination for the international seller is the pick between direct representation or through an agent, distributer or franchising. Direct representation can be really expensive in footings of costs and disbursals, besides the cultural differences can be do it hard to reason dialogues, without an mediator. The topographic point has logistics deductions, which should be considered prior to entry into the market. Hilton, Hyatt, McDonald, Burger King utilize a mix of enlargement methods, which includes franchising, which reduces the fiscal hazard when come ining new markets ( Kotler, P A ; Gertner,D. 2002 ) . Lynch ( 2003 ) stated that distinction is progressively used as a scheme amongst rivals, since the competition is in the mark markets. These markets are now making a degree of impregnation, in footings of competition based upon the monetary value of the merchandises. Furthermore he says, â€Å"that the distinction can be accomplished by two methods† . The first method is the procedure of value add-on where the company strives to separate itself through underscoring upon the quality and the value added to the merchandise they sell to the clients ( Lynch, R 2005 ) . In the leisure industry the high degree of client service and hygiene criterions maintained by both the Hyatt and Hilton Group of hotels is a typical illustration for this scheme. When Market development takes topographic point in a new location, so it is enlargement of the administration. Entry into the market is usually at the same degree as the bing competition, and is the targeted market. ( Lynch, R 2003 ) . An illustration of Market development is the enlargement of Hyatt group of hotels and McDonald into the Far East ; Hyatt has placed itself as a rival in the luxury scope of hotels, whereas McDonald are placed in the fast nutrient section. The administrations have adopted a scheme of selling bing merchandises to new markets ( Ansoff cited in Kotler,P. 2004 ) . The hotel industry is globalizing and the presence of the international rivals in the planetary market is increasing, pudding stones like such as The Hilton group are playing a lead function in the globalization. The partnering of the Hilton hotels with the travel bureaus to pull the international clients, whilst at the same making partnerships with the local trade names to increase the market portion in the local market is a classical illustration that demonstrates the successful usage of Strategic concern Unit of measurements on a planetary position ( Johnson, G. and Scholes, K 2004 ) . Competitive competition can be fierce at the point of entry ; there is the menace of replacement merchandises, and providers and purchasers attempt to command the market ( Porter M cited in Brassington, F A ; Pettitt, S 2003 ) . For this ground McDonald, Burger King and Wimpey use the same providers ( every bit much as possible ) globally, this reduces the hazard and standardises their merchandises in international markets ( Brassington, F A ; Pettitt, S 2003 ) . Mentions Brassington, F A ; Pettitt, S ( 2003 ) ( 3rdEdition )Principles of Marketing Prentice Hall, Financial Times Publishing, UK Doyle, P. ( 1998 )Invention in selling Butterworth-Heinemann Oxford Groucutt, J. et Al ( 2004 )Marketing Essential Principals and New worlds Kogan A ; Page, Great Britain Johnson, G A ; Scholes, K. ( 1997 ) ( 4ThursdayEdition )Researching Corporate SchemePrentice Hall, London Johnson, G A ; Scholes J ( 2004 ) ( 6ThursdayEdition )Researching Corporate Scheme Prentice Hall, Hemmel Hempstead. Kotler, P A ; Gertner, D. ( 2002 )State as trade name, merchandise, and beyond: A topographic point selling and trade name direction positionJournal of Brand Management, London: Apr 2002.Vol.9, Iss.4/5 Kotler,P. ( 2004 )A three-part program for upgrading your selling section for new challengesStrategy A ; Leadership.Chicago: 2004.Vol.32, Iss.5 Kotler, P et Al ( 2005 ) ( 4th European edition )Principles of selling Pearson, Prentice-Hall, London Lynch, R ( 2003 )Corporate Scheme Prentice Hall, Financial Times Publishing, UK www.hyatt.com www.mcdonalds.com www.whitbread.co.uk

How Starfish See With Eyespots

How Starfish See With Eyespots Starfish, which are more scientifically known as sea stars,  dont have any visible body parts that look like eyes. So how do they see? While it may not look like starfish have eyes, they do, although theyre not like our eyes. A starfish has eyespots that cannot see much in the way of details but can detect light and dark. These eyespots are at the tip of each of the starfishs arms. That means that a 5-armed starfish has five eyespots, and a 40-armed starfish has 40! How to See a Starfishs Eyespots A starfishs eyespots lie underneath its skin, but you can see them. If you get a chance to gently hold a starfish, often it will tilt the end of its arms upward. Look at the very tip, and you might see a black  or red dot. Thats the eyespot. Cartoons that portray starfish with a face with eyes in the center of their body are therefore inaccurate. A starfish is actually looking at you with its arms, not from the center of its body. Its just easier for cartoonists to portray them that way. Structure of the Sea Star Eye The eye of a sea star is very small. On a blue star, they are only about half a millimeter wide. They have a groove on the underside of each arm that has the tube feet that stars use to move. The eye is made of a couple hundred light-collecting units and is located at the end of one of the tube feet on each arm. It is a compound eye like that of an insect, but it doesnt have a lens to focus the light. This reduces its ability to see anything but light, dark, and large structures such as the coral reef it needs to live on. What Sea Stars Can See Sea stars cant detect color. They dont have the color-detecting cones that human eyes do, so they are colorblind and see only light and dark. They also cant see fast-moving objects as their eyes work slowly. If something swims by them fast, they simply wont detect it. They cant see any details because they have so few light-detecting cells. Experiments have shown they can detect large structures, and even that was a surprise for scientists, who for a long time thought they could only see light and dark. Each eye of the sea star has a large field of vision. If all of their eyes werent blocked, they could see for 360 degrees around themselves. They could probably limit their field of vision using their other tube feet on each arm as blinders. Sea stars likely see just enough to be able to get to where they want to be, on a rock or coral reef where they can feed.

Heaven and Hell Essay Example | Topics and Well Written Essays - 500 words

Heaven and Hell - Essay Example Rick Rood in his article ‘The Truth about Heaven’ provides us with quotes from the Bible to enlighten us on some of the fundamental truths about what Heaven and Hell means to different people and how these teachings have impacted our lives. In the Hebrews it is said that ‘Heaven is the spiritual realm in which the glory of Gods presence is manifest, and in which dwell the angels of God, and all believers who have departed this world (Heb. 12:22-24). According to Isiah, ‘Heaven given in Scripture reveal a pervading sense of the holiness of God (Isa. 6; Rev. 4-5) Ezekiel too tells us that human words are not adequate enough to describe the beauty and glory of heaven. The apostle Paul’s description of heaven in (1 Cor. 2:9) compares heaven to "things which eye has not seen and ear has not heard, and which have not entered into the heart of man" (1 Cor. 2:9) Jesus refers to heaven as ‘Paradise’ when he addresses the thief who is about to die. "Today you shall be with me in Paradise" (Luke 23:43). Some of the most significant characteristics we may experience if we go to heaven are that we would be washed clean of all sin and undergo a great change in our spiritual nature, which in turn will help us to better our relationships with one another by removing the sins of jealousy, pride, envy, fear and shame. After God’s plan for us on this Earth ends, we would be endowed with the virtue of hope for much better things in the future. Hell, on the other hand, is for people who lead very evil lives and do not deserve God’s mercy and blessings and are faced with damnation. Dr. Towns, refers to the present day society with all its evils and temptations and says that the problem of sin cannot be tackled in the same way that was used in the ancient days. The present generation and the generations to come has to be dealt with in a different manner. He states that teachers have to be well trained in the Bible in order to be good communicators of the Church.

Recruitment Assignment Example | Topics and Well Written Essays - 2500 words

Recruitment - Assignment Example 38). These stages give recruitment the outlook of the tool that finds the right person for the right job that goes beyond an activity for the human resource team to involve line managers as well. This paper will discuss recruitment in terms of the different ways and methods it is conducted, the wrong and right ways is usually done, and what the individuals conducting it should act. Recruitment methods that are available to organizations can be categorized broadly into two: internal and external recruitment, which can then be broken down into smaller methods (Alrichs 2000, p. 14). Internal recruitment aims at personnel already on the recruiting organization’s payroll and is a significant source of recruitment as it offers opportunities for the utilization and growth of the current human resource. The organization’s management may approach internal recruitment from the aspect of either promotions or transfers. Promotions involve upgrading existing employees by upward shif ts in responsibilities, status, facilities and remuneration (Maloney 2008, p. 114). On the other hand, transfers provide an alternative procedure to promotions, whereby employees are moved from their present work locations to new ones, and not necessarily on upward or downward shifts in their positions. Rather, transfers are simply an interchange of responsibilities, duties, departments or geographical locations. Transfers are the best way to generate qualified personnel from departments that are either over-staffed or redundant. Under the internal recruitment, two methods are available, which are employee referrals and job postings. Employee referrals do not recruit internal employees, but all potential candidates are nominations by current employees, mostly supervisors. The effectiveness of employee referrals is seen in how organizations can capture critically skilled employees known to their general workers. Job postings are open and equal-opportunity invitations to employees in an organization to submit applications for arising vacancies. The announcements are made via lists and bulletins accessible by all employees. Generally, internal recruitment methods are characterized by the advantage of being quicker and cheaper than most external methods. Internal recruitment also targets personnel the management already knows and can quickly evaluate their capabilities from their performances even without looking at their portfolios. Further, such targeted candidates are already familiar with the operations of the organization and are suitable for filling higher vacancies in the organizational hierarchy because they can psychologically motivate former peers to perform better. However, internal recruitment, with the exception of employee referrals, limits the chances of bringing in new talent because of its nature of restricting the number of applicants. This shuts out the introduction of external business ideas and may draw bitterness from candidates dropped by th e selection process (Herman & Joyce 2001, p. 186). Ultimately, internal recruitment will create another vacancy that will need to be filled. Some of the