The Poetry Of Edgar Allan Poe - 949 Words

Writing is like falling in love: at first it can be frightening, but then it blossoms into a life changing experience, colored with vulnerability and freedom. Writing is a very complex art, it is merely the act of placing words on paper, yet those words contain thoughts, and those thoughts feelings. Those feelings can create a beautiful work of art, but only if the writer is willing to let their deepest and darkest thoughts run wild. What influences a writer to create magnificent works of art, are tragedies, issues in society, and the hope of inspiring others. Most writers are inspired to write through the most difficult times in their life. Authors often do this when their grief is too much to bear and they don’t know how to verbally†¦show more content†¦Through the novel with its raw story-line, the readers can feel the horrible mistreatment of the Mexican immigrants, which ultimately inspires readers to want to do something to end the injustice. This was Boyle’s purpose of the book, he desired to open the eyes of those who may not have thought twice of struggling immigrants or those who viewed them in a negative light. Another author who was inspired by a societal issue, is Charlotte Perkin Gilman; Gilman, in her short story, â€Å"The Yellow Wallpaper,† writes an eerie and mind-twisting story about a young woman who was depressed and deprived of her freedom of expression, and therefore drives herself insane. Gilman, who herself was depressed, was inspired to create this dangerously good story to inform doc tors that depriving women of expression, especially through such an illness, is simultaneously depriving them of a basic human need. Both Boyle and Gilman were influenced by society’s issues to create their works. Authors observe the problems in society and become passionate about them, and thus transform that passion into literature. Writers look beyond what is surrounding their personal lives, and are inspired to write and make a change in the world. TheShow MoreRelatedEdgar Allan Poe s Poetry1327 Words   |  6 PagesThis research paper will focus on Edgar Allan Poe’s poetry. In Charles May’s bibliography of Poe, he states that â€Å"Poe gained great recognition in the early 1840’s for his creation of a genre that has grown in popularity ever since — the tale of ratiocination, or detective story, which features an amateur sleuth who by his superior deductive abilities outsmarts criminals and outclasses the police.† Along with creating the detective genre, he also created a more modern science fiction genre when heRead MoreEdgar Allan Poe s Poetry960 Words   |  4 PagesParanormal Poetry Edgar Allan Poe’s poems and short stories reflect his psychological tension during tumultuous and estranged experiences. Major literary themes, centered around great loss and the search for eternal happiness, climax with pristine eloquence in all of his greatest works. Many of Poe’s prevalent portrayals of settings and characters remain unique in popular writings as a result of his own bizarre intimacies. Personal trials and struggles translated into fluent prose throughRead MoreThe Poetry Of Edgar Allan Poe813 Words   |  4 Pages Edgar Allan Poe is one of the most renowned poets to ever live. He has written many great and classic poems such as â€Å"The Raven†, â€Å"Annabel Lee†, and â€Å"A Dream Within a Dream†. Poe grew up with his foster parents and many people believe that this is what led him to write his poems, many people also say that his poems are often too dark. Poe was born on January 19, 1809, in Boston. He had a brother and a sister and by the time Poe was three, they lost their mother to consumption and their father leftRead MorePoetry In Poes The Raven By Edgar Allan Poe937 Words   |  4 Pagesword poetry we immediately think of romance and beauty. However, having read the poem â€Å"The Raven† by Edgar Allan Poe, we have concluded that even dark and gloomy poetry has its own meaning. While going through its stanzas, the magnificent style and rhythm of Poe’s writing made me feel like I also was in the room with the narrator. The poem itself is an incredible experience, filled with deep meanings and symbols that if you’re not aware of them you can totally misunderstand the plot. Poetry is anRead MoreEdgar Allan Poe- the Similarities Between Life and Poetry1380 Words   |  6 PagesPoetry is the manner one would express very complex feelings or emotions. Many poets who connect with their audiences are able to describe, in writing, the emotion of a certain situation. These poems become autobiographical in the sense that the poem is drawn from the poets own situation and observations. Often, in classical poetry, a poet is able to capture the emotion of the situation so that the reader can make a connection. One of the greatest exponents of this was Edgar Allan Poe. He was ableRead MoreThe Cask Of Amontillado, By Edgar Allan Poe And Eating Poetry847 Words   |  4 PagesW.H. Auden once said, â€Å"Poetry is the clear expression of mixed feelings.† When comparing â€Å"The Cask of Amontillado† by Edgar Allan Poe and â€Å"Eating Poetry† by Mark Strand their works incorporate horrid elements within their works, which creates apprehension in the reader. The writing styles of these authors provoke this apprehension. The similar characteristics of â€Å"The Cask of Amontillado† and â€Å"Eating Poetry†, including captivating introductions that present an eerie setting, use of theatrical imageryRead MoreAnalysis Of Edgar Allan Poe s Poetry915 Words   |  4 Pages Edgar Allan Poe was one of the greatest writers of the 19th century. He is is well known for his gothic themes and disturbing characters. Unfortunately, Poe lived a life full of sorrow and pain, having nearly everyone he loved die. His poem Alone is said to have been a confessional poem, recalling how Poe felt growing up. Poe’s use of repetition, metaphors, and imagery all aid in bringing the reader closer to understanding what was going on in Poe’s mind. The poem Alone was not published untilRead MoreEdgar Allan Poe s Life1308 Words   |  6 PagesPoe was born on January 19, 1809. Poe was born into a family that was high respected and very public, so Poe was destined to have a public career (Dameron and Jacobs). When Poe was two, his parents died (â€Å"Edgar Allan Poe†) and his remaining family was split up into three different foster parents/homes. His oldest brother, William, lived with Poe’s grandfather from his father’s side of the family. Poe’s youngest sibling, Rosalie, lived with William Mackenzie. Poe went with John Allan whose wife wasRead More The Mystery of Edgar Allan Poe Essay1499 Words   |  6 PagesThe Mystery of Edgar Allan Poe What was the mystery of Edgar Allan Poe? Why was he so special? He was special because he helped change poetry by giving it different focuses. Through looking at Edgar Allan Poes life, we will understand what motivated him to write what he did, what the meaning was behind these works, and how this changed poetry. Before Edgar Allan Poe, the common belief was that poetry should be about Truth, and that it should impart some morals. Poe disagreed, and stronglyRead MoreEdgar Allan Poe : The Tale Heart, The Fall Of The House Of Usher, And Annabel Lee Essay1372 Words   |  6 PagesEdgar Allan Poe Edgar Allan Poe is well known for his poetry. Edgar Allan Poe was not only a world renowned poet, but he is also known as being a writer of short stories, as well as known for being a critic. Edgar Allan Poe has many literary works; quite possibly the most famous one being The Raven. Some of Edgar Allan Poe’s other famous works include The Tell-Tale Heart, The Fall of the House of Usher, and Annabel Lee. Edgar Allan Poe is also known as being a Romanticist, due to the fact

The Effects Of Electronic Cigarettes On The United States

It is undeniable that the popularity and usage of electronic cigarettes or personal vaporizer devices have been on the rise since they first gained the public’s attention in the early twenty first century. In fact, one study by UBS Securities LLC shows that the value of the e-cigarette market has doubled or more each year since 2007 and was expected to double from two hundred and fifty million dollars in 2011 to five hundred million in 2012(7). Some of the growing concerns is that, like the tobacco market when it first started growing in popularity, there has been little research conducted on the long term effects of electronic cigarettes. Other causes for concern stem from the marketing and sale of these devices to teenagers. This is why the Food and Drug Administration (FDA) needs to impose restrictions and regulations on the use and sale of these devices and conduct further research on the health related effects and long term effects of their usage. The rapid rise in acceptance and usage can be attributed to the claims made by the manufacturers of these products, that they are a safer alternative to smoking or that they are a new possible smoking cessation aid. However in 2010 the Food and Drug Administration (FDA) had rejected these claims and issued warnings to five such manufacturers for â€Å"violations of good manufacturing practices, making unsubstantiated drug claims, and using the devices as delivery mechanisms for active pharmaceutical ingredients.† Although,Show MoreRelatedElectronic Cigarettes: A Safer Alternative? 1074 Words   |  4 Pagesdeath in the United States and the health benefits from stop smoking outweigh other smoking interventions. Existing smoking cessation programs have high failure rates if no nicotine replacement is being used, however, smokers who use nicotine replacement therapy or more likely to stop smo king than those without. So that brings us to electronic cigarettes a new growing trend which may prove to be an alternative to current replacement therapy products. In the United States electronic cigarettes are beingRead MoreSmoking Tobacco Products and Electronic-cigarettes1358 Words   |  6 PagesSmoking became a staple of Southern United States culture when its environment proved perfect for growing and harvesting tobacco. With Kentucky and North Carolina â€Å"accounting for 71% of tobacco grown in the United States,† it is easy to see how the smoking culture is so deeply embedded and loved by southerners (â€Å"Economies†). Since the birth of this relationship in the late eighteenth century, a plethora of research has shown many negative side effects of smoking tobacco, such as: cancer, increasedRead MoreA Practical Solution For A Growing Crisis?976 Words   |  4 Pagesknown as an electronic cigarette the user vaporizes by means of applying heat to a nicotin e containing solution known as E-liquid. This creates a vapor that is then inhaled by the user thus administering nicotine into the lungs to be absorbed by the blood. This system avoids the combustion related to smoking tobacco products and in theory is much safer and better for your health. Considering that smoking causes the premature death of 440,000 people each year and costs the United States approximatelyRead MoreNon Smoker Policy1028 Words   |  5 Pageslargest tobacco-producing state in the United States endorsed the Non-Smoker Protection Act (NSPA) that banned smoking in enclosed areas in Tennessee with some exceptions (â€Å"Information for Employers†, n.d.). The law went into effect on June 11, 2007 and municipalities had to observe it no longer than October 1, 2007. This law was enforced by the Tennessee Department of Health. In 2006, Tennessee ranked 5th in the highest percentage of current smokers among the 50 states (Bauer L, 2008). The TennesseeRead MoreTob acco: Can The Problem Be Solved?1122 Words   |  5 PagesEver since the 1960s, when cigarettes were deemed unhealthy, there has been constant effort to educate people on the tragic effects of smoking. It seems that one cannot go a day without hearing about how cigarettes are harmful. Some people are even victims of secondhand smoke on a daily basis. To some, the constant reminder that cigarettes are bad is a nuisance. To others, it can be a helpful way to prevent them from smoking. However, commercials and warning labels are not enough to protect peopleRead MoreE-Cigarettes: Better than Tobacco Cigarettes?1086 Words   |  4 Pagesenvironment. Technology has advanced, and now there are electronic cigarettes, called E-cigarette, which are devices with battery that carry nicotine heated aersosol in a fashion that imitates common cigarettes, while carrying lower levels of toxins than a conventional lit cigarette. They can be used indoors, which allows smokers to get their fix wherev er and whenever they want. A study from NBC News (Leshae) shows that electronic cigarettes are a technique for smokers to try quitting their addictionsRead MoreGeneral Presentation Of Tobacco Industry1642 Words   |  7 PagesTobacco, no date). This was before the arrival of European, which have heavily traded and popularized this resource during the industrial revolution. But the cigarette has not always been the most common type of consuming tobacco. During the 18th and 19th centuries, people used chewing tobacco, snuff, pipes and cigars. And the consumption of cigarette has grown rapidly since the beginning of the 20th century until the first scientific revelations during the mid-1900’s (Figure 1). Figure 1 Per capitaRead MoreThe Differences Between Traditional And Electronic Cigarettes894 Words   |  4 Pagesdifferences surrounding electronic and traditional cigarettes. The truth is while there are many strong differences between traditional and electronic cigarettes, they share surprising similarities. Both types of cigarettes share health concerns, and while electronic cigarettes are viewed as healthier, depending on the consumer they can be just as bad for you to smoke as traditional cigarettes are. A difference between both types of cigarettes is that electronic cigarettes have no distinguishableRead MoreElectronic Cigarettes : The Future Of Smoking953 Words   |  4 PagesElectronic Cigarettes: The Future of Smoking Electronic cigarettes have became extremely popular almost overnight it seems. These devices have worked their way into people’s everyday lives and are continuing to get even more popular. E-cigs are so popular because they do not have near as many chemicals as cigarettes, one can pick the flavor of their liking, and the smoke does not stink as traditional tobacco cigarette smoke does. In most places e-cigarette shops have been opened and are now sellingRead MoreEssay about Cigarettes Should be Banned939 Words   |  4 PagesSmoking cigarettes is common among most adults in the United States, yet it is one of the most dangerous things you can do to yourself. Many people feel that smoking should be made illegal. The reason they may feel this way is because it is very harmful to your health and can lead to death. I strongly agree that cigarettes should be banned from being sold and produced because to me they’re considered a dangerous drug. The first reason that supports my claim of smoking cigarettes should be

Human Behaviors And Social Context Samples †MyAssignmenthelp.com

Question: Discuss about the Human Behaviors And Social Context. Answer: Criminology is an area of social sciences that is multidisciplinary and focuses mainly on issues that are related to studying crime scientifically as a social object. This area of study emphasizes on the analytical skills as well as the critical thinking required to explicate and reflect on the main ideas relating to deviance and crime. The social context has a huge influence on the thoughts, feelings and behavior of individuals and a wider understanding of crime on this context takes place through the inclusion of the various psychological or behavioral elements in the subject. The psychological topics that can give an insight about the various complex human behaviors include personality, self-conformity, persuasion and conformity (Akers Sellers, 2004). The case that is going to be discussed in this essay is about a double murder that took place in New York. A nanny named Yoselyn Ortega who was working for Ms Marina Krim killed two of the children se was looking after in a heinous manner. Ms Krim entered her apartment clutching her 3 year old to find it eerily quiet. She tried to look for two of her daughters in the dark, only to find their dead bodies in the bathroom tub along with an unconscious Yoselyn on the floor. The two children Lucia (six) and Leo (two) were completely drenched in blood with their throats slit and eyes blankly open. Yoselyn started working with the family in 2010 and was warmly accepted. The incident took place in October 25 2012, she slit the throats of the children and then waited for Ms Krim to enter the apartment before stabbing herself as she wanted the see the reaction on the mothers face. According to the defense, Yoselyn had chronic mental illness and suffered from disembodied voices and hallucinatio ns all her life, however, according to Ms Krim, she did not find any sign of mental instability in the nanny for the past two and a half years. The prosecution however, states that, the killing were out of resentment and not out of mental health issues and that Yoselyn thought of Ms Krim as a mother she could never be. Yoselyn in 2012 testified to the police that she committed the murder because she had money issues and has resentment towards the parents despite the family helping her monetarily in numerous circumstances (SALLEH, 2018). Criminology arose is the mid 18th century as social philosophers started delving deep into the concepts of law and crime and over the time numerous schools of thoughts in this field developed. Cesare Beccaria and Jeremy Bentham and some other philosophers belonging to the classical school argued that individuals act in the basis of free will and that people are hedonists who tend pain and seek pleasure. The said that if sufficient punishment was given to theh offenders which outweighed the benefits of the crime, that can cause people to deter from criminal behavior (Ignjatovi? Stojanovic, 2010). According to the positivist school of thought, the argument was put forward that criminal behavior is the outcome of external and internal factors over which individuals have less or no control. Cesare Lombroso also known as the father of Criminology took a scientific approach to the study, where he tried to find out empirical evidences of physiological and biological traits of criminals. According to this school of thought, criminals are not made but born, which means it is nature and not nurture. However, urban psychologists tried to understand criminal behavior in different lights of social and psychological behavior (Ignjatovi? Stojanovic, 2010).. According to the Social disorganization theory, which is based on the works of Clifford R Shaw and Henry McKay, individuals perform criminal activities because of economic deprivation and poverty and because it is valued in their community. Another approach to criminology is that of the social bonding and control theories which suggest that every individual has a tendency to commit deviant acts and puts a light on why individuals control the need to carry out such behaviors. Four main characteristics were identified by Travis Hirchi, Attachment to others, commitment to achievement, belief in moral validity and rules and involvement in conventional activities, which according to him are the reasons for reduced delinquency traits in individuals (Agnew, 1992). The Social learning theory by Ronal Akers states that an individual rationalizes an act using the processes o evaluation of right or wrong. Burgess and Akers contributed to expanding the elements of the behavior modification and behavior theory. They tried to identify the processes of learning and also included the elements of reinforcement, operant behavior, respondent conditioning to understand the delinquency individuals (Agnew, 1992). Personality theorists strongly believe that criminal behavior is not just a result of improper personality traits but a development due to conflict, aggression and impulsiveness. The criminal when committing a crime loses the ability to feel any empathy, guilt or remorse, as they do not develop the sense of what is right and what is wrong. Psychoanalytic theorists try to view the situation from a more Freudian perspective. Criminal behavior according to them is a result on enormous mental disturbance caused due to conflicts among the Id, Ego and Superego or due to fixations at certain developmental ages (Ignjatovi? Stojanovic, 2010).. The case that is being studied here can be viewed under the light of the personality and social theories. The nanny had enormous mental conflicts when she would see that her economic conditions were not improving and she was not being able to the mother that Ms Krim was. She started resenting the society for the economic differences that she was born in and eventually due to enormous conflict between her id and ego, she ended up taking the lives of two innocent children. The present day criminal laws are much influenced by the classical approach and because of the devastating crimes that she committed, she was sentenced to jail. She did not just stop after killing the children, she also tried to take her own life because she knew the consequences that she would face. However, she had waited till the time the mother entered the apartment as she wanted to attain a certain satisfaction by watching the horror and pain in her eyes. It can be clearly understood she had lost the ability to rationalize or feel guilty about the acts she had done. References Agnew R. (1992): Foundation for a General Strain Theory of Crime and Delinquency, Criminology, vol. 30 Akers R. and Sellers C. (2004): Criminological Theory: Introduction, Evaluation and Application, New York Cullen, F. T., Wright, J., Blevins, K. (Eds.). (2011).Taking stock: The status of criminological theory(Vol. 1). Transaction Publishers. Ignjatovi?, D., Stojanovic, Z. (2010). Theories in Criminology. SALLEH, N. (2018).Killer nanny trial: A tragic tale of rich mum, poor mum.The Straits Times. Retrieved 14 March 2018, from https://www.straitstimes.com/world/a-tragic-tale-of-rich-mum-poor-mum Chan, Cheong, W., Andrew, P. (2001). Development of Criminal Justice in Singapore. Singapore journal of legal studies . Jones, S. (2013). Criminology (Vol. 5th). New York: Oxford University Press. Joyce, P. (2013). Criminal Justice (Vol. 2nd). London: Routledge.

Primarks Market Entry Proposal

Introduction The decision to invest in a new and foreign market is not easy to make. A number of factors have to be taken into consideration. In spite of this, the decision to expand to foreign markets is not new to Primark. The company has taken these steps a number of times in the past.Advertising We will write a custom essay sample on Primark’s Market Entry specifically for you for only $16.05 $11/page Learn More For instance, the company operates more than 250 stores in different parts of the world. The existence of these outlets is an indication that Primark has made deliberate steps to enter into new global markets in the past. A market analysis was conducted to determine the attractiveness of two potential countries that the company wanted to establish its operations in. The two were Brazil and Italy. The analysis revealed a lot about the company and the two countries. Evidently, the two markets have their own potentials for growth, especia lly in the apparel industry, which Primark specialises in. The issue of expansion into new markets in other countries is very critical to the operations of Primark. The growth is essential especially taking into consideration the nature of the industry this company operates in. There are numerous reasons why the company should go on with the expansion. In this executive summary, the justifications for selecting Brazil as the new frontier in Primark’s international venture are provided. The decision to expand to Brazil is supported by facts and figures, including a number of theories touching on international operations. Proposed Market Entry Strategies and Justification The proposed market strategy for Primark includes the utilisation of licensing in the first stage of entry. The second stage of expansion should be carried out with the help of complete ownership strategy. It is important to note that licensing is suitable for Primark since the global apparel industry is curre ntly experiencing intense competition. Complete ownership would afford the company advantages associated with independence, once established in the new market through licensing.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Primark’s Entry Strategy: Recommendations A number of recommendations are made based on the findings from the market analysis conducted on the two target markets (Italy and Brazil). The recommendations are as follows: Brazil is the ideal market for expansion between the two. Expanding to Italy is not a good idea at this stage. Two market entry strategies are proposed. They include licensing and total ownership. Licensing should be conducted at the first stage of market entry. Complete ownership should then follow. It should come after the brand is already established in the new market. Background The current case study focused on the assessment of the attracti veness of both Italy and Brazil. The aim was to determine the best market for Primark’s expansion objective. The analysis and evaluation of the target markets revealed that Brazil is more promising compared to Italy. According to Sako (2006: 500), the motive to expand internationally is informed by the mission and vision statements of the company. In addition to the objective of increasing its profits, it is apparent that Primark aims at offering the customers high quality products. In addition, the company has a reputation of dealing with up-to-date and fashionable apparel. The products are sold at what can be regarded as affordable prices, which translate to value for customer’s money. The values will inform the entry of this company into the new market. The international ambitions of Primark are made evident by the more than 250 stores it operates in Europe Primark’s decision to expand internationally can be analysed from the perspective of normative decision ’s theory. According to this theoretical framework, the decision to enter into a foreign market should take into consideration the trade-offs between returns and risks (Caves 2007: 21). Consequently, Primark should go for the entry mode with the highest possibilities for risk-adjustment in relation to returns on investment. The availability of resources, together with the need for control, should also play a key role in the determination of the preferred entry mode. Dunning (1988:5) highlights the issue of resource availability with regards to international trade. According to Dunning, the concept entails the managerial and financial capabilities of the firm to survive in the given foreign market. Control, on the other hand, implies the need exhibited by the firm to influence systems, decision, and methods of conducting business in that particular market.Advertising We will write a custom essay sample on Primark’s Market Entry specifically for you for on ly $16.05 $11/page Learn More The factors enumerated above determine the linkages between the firm-level and the nation-level analyses of international markets. An evaluation of the two markets at the nation level settled on Brazil as the ideal market for Primark to further its expansion objectives. It is a fact that competition in the Brazilian apparel industry is very high. However, market conditions indicate the availability of opportunities for the establishment of a new company (Artigas and Calicchio 2007: 72). Furthermore, the analysis indicates that the adoption of the appropriate set of entry strategies can help Primark penetrate this market. The selection of Brazil as the preferred market for Primark is based on various nation-level factors. According to PricewaterhouseCoopers International Limited [PWC] (2013:5), Brazil has recently emerged as a strong and attractive economic player in the world. The degree of economic diversification in the country is high. In addition, the South American nation has a large domestic consumer market. The financial systems are well regulated, making the country an attractive option for Primark. According to Dunning (1988: 2), the general framework for determining market-specific and firm-specific factors influencing international expansion is fourfold. The factors of control, resources, risk and returns are essential to the analysis. The following proposal takes into consideration all these aspects of Primark at the firm level. In addition, the strategies proposed for the market entry appreciate nation-specific factors that will influence Primark’s activities. Analysis of Market Opportunities in Brazil Before going international, a firm should conduct an environmental analysis of the target market. The analysis of Brazil as the preferred market was conducted from different perspectives. The impacts of country-specific factors on the operations of the company were reviewed.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are various classical theories touching on international trade. The theoretical frameworks propose varying elements of comparative advantage, which make some countries more ideal for investment than others (Dunning 1988: 12). They also advance factor endowments that make a country a preferred international destination. The factors include land, labour, natural resources, and population size (Krugman 1999: 14). Nation-level analysis of Brazil is based on Dunning’s framework for expansion into foreign markets and Porter’s diamond model. According to Porter (1998:41), nations have the capacity to create new and advanced factor endowments. Factors countries can create include skilled labour, culture, government support, knowledge base, as well as advanced technologies (Porter 1998: 42). Consequently, the diamond model advanced by Porter illustrates the national advantages of Brazil in relation to Primark’s expansion objective. The individual factors in Porterà ¢â‚¬â„¢s model which constituted a nation’s comparative advantage included factor conditions and demand conditions (Porter 1998: 42).Other factors included related and supporting industries, coupled with firm strategy, structure and rivalry. Figure 1: Porter’s Diamond Model Source: Porter (1998: 41). Factor conditions refer to the situation in the country, with regard to production elements. Production factors include infrastructure, skilled labour, and technological base, among others. According to PWC (2013: 19), the economy of Brazil is large, and the infrastructure in most parts of the country is well developed. In addition, as an emerging economy, the country is developing very rapidly in relation to skilled labour and technological development (Porter 1998: 44). The apparel industry in Brazil is also fairy established with numerous brands, meaning that skilled labour in this industry is abundant. Demand conditions aspect of Porter’s diamond model entails the local demand for the products and services the investing company offers (Porter 1998: 44). According to MarketLine (2013:17), the apparel retail industry in Brazil is experiencing a strong growth. For instance, the value of the industry is forecasted to increase by 39.8% between 2012 and 2017 (MarketLine 2013:12). The growth is based on increasing demand in the apparel industry. Related and supporting industries in Porter’s diamond model referred to the non-existence or existence of other internationally competitive industries (Porter 1998: 45). According to PWC (2013: 153), Brazil importance in the global economy is attested for by the numerous international organisations based there. Some of the apparel companies in the country also indicate the level of competitiveness in the industry. The presence of these supporting industries in Brazil indicates that, innovativeness in the industry becomes a necessity. In addition, Primark would be able to enjoy more cost effective inputs. Firm strategy, structure, and rivalry in Porter’s diamond model referred to the conditions in the country that determine establishment and organisation of companies (Porter 1998: 45). In addition, this aspect of the model determines management of the company. Consequently, these conditions determine the kind of competition in the particular country. In Brazil, most of the major players in the apparel industry are local firms. According to MarketLine (2013:12) the retail apparel industry is fairly fragmented, although the recent growth of the industry has helped lessen rivalry. Despite of this rivalry however, Primark would have the relative advantage of offering unique imported products. The role of the government in determining success of enterprises in any country cannot be underestimated. The government ultimately facilitates business environment in the particular country, for instance through policies and regulations. According to PWC (2013: 72), Brazil is a membe r of numerous international trade agreements. Some of the agreements include the Free Trade Area of the Americas (FTA), and the Amazon Cooperation Treaty [ACT] (PWC 2013: 73). Other agreements include World Trade Organisation (WTO), International Monetary Fund (IMF), and the Kyoto Protocol on Climate Change (PWC 2013: 73). Membership to such organisations indicates the country’s openness to international trade, a factor that favours Primark immensely. Labour laws in Brazil are, however, strict. In addition, there are tax regulations and requirements for all foreign companies to register with the Ministry of Development and Foreign Commerce (PWC 2013: 88). Despite of the political and legal risks involved in Brazil, the returns outweigh them, leaving a country a very ideal market for Primark investment. Usually, many countries will seek to protect local enterprises, due to the uncertainties associated with multinational firms. Attractiveness of the Country The nation-level ana lysis through Porter’s Diamond attests to the potential of Brazil’s apparel industry and the benefits associated with establishing operations here. Below are some of the reasons why the country is attractive for investment: Foreign investments are generally welcome in Brazil. Brazil is the leading country in Latin America in terms of investment opportunities. All major agencies in the world have granted the country Investment Grade rating. Local auditing and accounting standards are in line with the International Financial Reporting Standards (IFRS). Recent changes in the business culture and the promotion of best practices in corporate governance are favourable to new investors (PWC 2013:31). However, Primark should be wary of some of the challenges associated with doing business in Brazil. The country is ranked as ‘fair’ with regards to the ease of establishing operations (KPMG 2012: 12). Figure 2: Ranking of Brazil in terms of ease of doing business Source: KPMG (2012: 12). The rising trend in foreign direct investments (FDI) in Brazil further indicates the attractiveness of the country. According to KPMG (2012:9), the country recorded a positive growth in FDI in the period between 2006 and 2011. The trend is expected to persist. Figure 3: FDI in Brazil Source: KPMG (2012: 9). Company’s Situation Analysis The firm-level analysis conducted on Primark was based the strengths, weaknesses, opportunities and threats (SWOT) framework (Hill and Westbrook 1997: 47). Strengths constitute the internal factors giving Primark an edge over competitors. Weaknesses constitute internal factors resulting to a company being at a disadvantage relative to competitors. Opportunities constitute the external elements, which an organisation can exploit to its advantage. The business is also faced by a number of threats. They include factors that are external to the entity, and which may derail efforts to achieve business objective. Some of the key strengths of Primark that can favour it in the intended venture include the positive reputation and popular brand names. In addition, the strong supply chain, and the beneficial trade relations established in the other countries reflect positively for Primark. The major weakness of the company is however the low margins recorded in some of its branches. In exception of poor business environment conditions, the company might not be ready to expand further due to poor management. The key opportunities that Primark faces include the highly untapped Brazilian apparel industry, by international retailers. In addition, Brazil has a very large consumer base (Artigas Calicchio 2007: 76).The only apparent threat to Primark is the global economic depression, whose aftermaths might still be evident in the Brazilian apparel industry. Readiness to go Overseas The readiness of Primark to go overseas cannot be denied. The firm-level analysis reveals strengths of the company, which would be v ery beneficial in overseas ventures. In addition, the company has considerable experience of foreign markets entry from its operations in Europe. The national-level analysis also indicates immense opportunities for the company in the Brazilian apparel industry. Hence, all indicators point out that Primark is ready for overseas ventures. Market Entry Strategy Koch (2001:351) proposes a holistic model for market entry and market selection processes (MEMS). The design of the model takes into account all contexts of the business and the relevant practices. It highlights the external, internal, and mixed category factors that inform the selection of the market. The model is shown below: Figure 4: Factors influencing market selection Source: Koch (2001:352). The factors affecting the selection of mode of market entry are also depicted in Koch’s model as shown below: Figure 5: Factors influencing market entry mode selection Source: Koch (2001:353). Primark can use Koch’s mo del to select a strategy that is suitable in entering Brazil. Based on the findings made in the nation-level and firm-level analyses, licensing emerges as the preferred entry strategy. According to Brouthers (2002: 206), licensing entails a firm in one country granting another company in a foreign country to manufacture, process, or use the licensor’s trademark. The domestic firm apparently enters into licensing contract with the foreign firm, allowing it usage of certain intellectual properties for payment of loyalties or given sales percentage. Intellectual properties licensed can include designs, patents, and name of the firm. One of the major advantages of licensing is that the strategy has low risks associated with it during expansion internationally, and it is relatively easy and quick (Anderson and Coughlan 1987: 74). In addition, the licensor (in this case Primark) has the opportunity of capitalising on the licensee’s country specific knowledge. The licensee Pr imark enter into a licensing agreement with will have better knowledge and experience in relation to Brazilian apparel industry. Although licensing spreads the risks of entry into new markets to the licensee, the main risk of this strategy is risk to the reputation of the licensor. A licensee with poor reputation will ultimately ruin the reputation of the licensor. Other disadvantages of licensing include very little control to the licensor, and likelihood of the licensee becoming a major competitor. Wholly owned foreign operations involve the expanding company establishing a complete base of operations in the target market (Brouthers 2002: 207). The strategy is the most extensive, since it would require total involvement by the company. Fully owned operations have the greatest advantage of total control. However, the disadvantages of this entry strategy are also high. For instance, this method of entry exhibits the highest financial risks. In addition, the company might take relati vely longer duration to get established in the market, or even fail altogether. Implementation of Market Entry Strategy In the first stage entry level, Primark should use licensing as the market entry strategy. As the brand gains more recognition in the market, the company should then result to total ownership. Initially, Primark should select several leading apparel retailers in the Brazilian market. After negotiations with these retailers, the company should settle on the one with the most reasonable, attractive, and profitable deal. The licensing should then be entered in, for a specified duration of time. Primark will have to allow the licensee the permission to use the company’s trademarks, brand, among other intellectual rights. The licensing contract should be projected to a period during which Primark brand should be fairly established in the Brazilian apparel industry. After the contract termination, Primark should then establish wholly owned operations in the Brazil ian apparel industry. Conclusion The nation-level analysis of Brazil reveals the potential of the market for a foreign international apparel retailer. It is a fact that the country poses some challenges to a new entrant. However, the potential returns outweigh these risks. The firm-level analysis also reveals that Primark is fairly experienced in entering international markets. The numerous stores the company operates in Europe attest to this. However, the company should approach the Brazilian market cautiously since apparel consumers there have a different view of the industry. The products the company offers in the European markets differ with those demanded by consumers in Brazil. References Anderson, E., and Coughlan, A.T. (1987). ‘International market entry and expansion via independent or integrated channels of distribution’. Journal of Marketing, 51 (1), 71-82. Artigas, M., and Calicchio, N. (2007). ‘How half of the world shops: apparel in Brazil, China, an d India’. 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(1999). ‘The role of geography in development’. International Regional Science Review, 22 (2), 12-32. MarketLine. (2013). Marketline industry profile: apparel retail in Brazil. Web. Porter, M.E. (1998). The competitive advantage of nations, New York: Free Press. PricewaterhouseCoopers International Limited. (2013). Doing business and investing in Brazil. Web. Sako, M. (2006). ‘Outsourcing and off-shoring: implications for productivity of business services’. Oxford Review of Economic Policy, 22 (4), 499-512. This essay on Primark’s Market Entry was written and submitted by user Abbey Ramsey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.