The Poetry Of Edgar Allan Poe - 949 Words

Writing is like falling in love: at first it can be frightening, but then it blossoms into a life changing experience, colored with vulnerability and freedom. Writing is a very complex art, it is merely the act of placing words on paper, yet those words contain thoughts, and those thoughts feelings. Those feelings can create a beautiful work of art, but only if the writer is willing to let their deepest and darkest thoughts run wild. What influences a writer to create magnificent works of art, are tragedies, issues in society, and the hope of inspiring others. Most writers are inspired to write through the most difficult times in their life. Authors often do this when their grief is too much to bear and they don’t know how to verbally†¦show more content†¦Through the novel with its raw story-line, the readers can feel the horrible mistreatment of the Mexican immigrants, which ultimately inspires readers to want to do something to end the injustice. This was Boyle’s purpose of the book, he desired to open the eyes of those who may not have thought twice of struggling immigrants or those who viewed them in a negative light. Another author who was inspired by a societal issue, is Charlotte Perkin Gilman; Gilman, in her short story, â€Å"The Yellow Wallpaper,† writes an eerie and mind-twisting story about a young woman who was depressed and deprived of her freedom of expression, and therefore drives herself insane. Gilman, who herself was depressed, was inspired to create this dangerously good story to inform doc tors that depriving women of expression, especially through such an illness, is simultaneously depriving them of a basic human need. Both Boyle and Gilman were influenced by society’s issues to create their works. Authors observe the problems in society and become passionate about them, and thus transform that passion into literature. Writers look beyond what is surrounding their personal lives, and are inspired to write and make a change in the world. TheShow MoreRelatedEdgar Allan Poe s Poetry1327 Words   |  6 PagesThis research paper will focus on Edgar Allan Poe’s poetry. In Charles May’s bibliography of Poe, he states that â€Å"Poe gained great recognition in the early 1840’s for his creation of a genre that has grown in popularity ever since — the tale of ratiocination, or detective story, which features an amateur sleuth who by his superior deductive abilities outsmarts criminals and outclasses the police.† Along with creating the detective genre, he also created a more modern science fiction genre when heRead MoreEdgar Allan Poe s Poetry960 Words   |  4 PagesParanormal Poetry Edgar Allan Poe’s poems and short stories reflect his psychological tension during tumultuous and estranged experiences. Major literary themes, centered around great loss and the search for eternal happiness, climax with pristine eloquence in all of his greatest works. Many of Poe’s prevalent portrayals of settings and characters remain unique in popular writings as a result of his own bizarre intimacies. Personal trials and struggles translated into fluent prose throughRead MoreThe Poetry Of Edgar Allan Poe813 Words   |  4 Pages Edgar Allan Poe is one of the most renowned poets to ever live. He has written many great and classic poems such as â€Å"The Raven†, â€Å"Annabel Lee†, and â€Å"A Dream Within a Dream†. Poe grew up with his foster parents and many people believe that this is what led him to write his poems, many people also say that his poems are often too dark. Poe was born on January 19, 1809, in Boston. He had a brother and a sister and by the time Poe was three, they lost their mother to consumption and their father leftRead MorePoetry In Poes The Raven By Edgar Allan Poe937 Words   |  4 Pagesword poetry we immediately think of romance and beauty. However, having read the poem â€Å"The Raven† by Edgar Allan Poe, we have concluded that even dark and gloomy poetry has its own meaning. While going through its stanzas, the magnificent style and rhythm of Poe’s writing made me feel like I also was in the room with the narrator. The poem itself is an incredible experience, filled with deep meanings and symbols that if you’re not aware of them you can totally misunderstand the plot. Poetry is anRead MoreEdgar Allan Poe- the Similarities Between Life and Poetry1380 Words   |  6 PagesPoetry is the manner one would express very complex feelings or emotions. Many poets who connect with their audiences are able to describe, in writing, the emotion of a certain situation. These poems become autobiographical in the sense that the poem is drawn from the poets own situation and observations. Often, in classical poetry, a poet is able to capture the emotion of the situation so that the reader can make a connection. One of the greatest exponents of this was Edgar Allan Poe. He was ableRead MoreThe Cask Of Amontillado, By Edgar Allan Poe And Eating Poetry847 Words   |  4 PagesW.H. Auden once said, â€Å"Poetry is the clear expression of mixed feelings.† When comparing â€Å"The Cask of Amontillado† by Edgar Allan Poe and â€Å"Eating Poetry† by Mark Strand their works incorporate horrid elements within their works, which creates apprehension in the reader. The writing styles of these authors provoke this apprehension. The similar characteristics of â€Å"The Cask of Amontillado† and â€Å"Eating Poetry†, including captivating introductions that present an eerie setting, use of theatrical imageryRead MoreAnalysis Of Edgar Allan Poe s Poetry915 Words   |  4 Pages Edgar Allan Poe was one of the greatest writers of the 19th century. He is is well known for his gothic themes and disturbing characters. Unfortunately, Poe lived a life full of sorrow and pain, having nearly everyone he loved die. His poem Alone is said to have been a confessional poem, recalling how Poe felt growing up. Poe’s use of repetition, metaphors, and imagery all aid in bringing the reader closer to understanding what was going on in Poe’s mind. The poem Alone was not published untilRead MoreEdgar Allan Poe s Life1308 Words   |  6 PagesPoe was born on January 19, 1809. Poe was born into a family that was high respected and very public, so Poe was destined to have a public career (Dameron and Jacobs). When Poe was two, his parents died (â€Å"Edgar Allan Poe†) and his remaining family was split up into three different foster parents/homes. His oldest brother, William, lived with Poe’s grandfather from his father’s side of the family. Poe’s youngest sibling, Rosalie, lived with William Mackenzie. Poe went with John Allan whose wife wasRead More The Mystery of Edgar Allan Poe Essay1499 Words   |  6 PagesThe Mystery of Edgar Allan Poe What was the mystery of Edgar Allan Poe? Why was he so special? He was special because he helped change poetry by giving it different focuses. Through looking at Edgar Allan Poes life, we will understand what motivated him to write what he did, what the meaning was behind these works, and how this changed poetry. Before Edgar Allan Poe, the common belief was that poetry should be about Truth, and that it should impart some morals. Poe disagreed, and stronglyRead MoreEdgar Allan Poe : The Tale Heart, The Fall Of The House Of Usher, And Annabel Lee Essay1372 Words   |  6 PagesEdgar Allan Poe Edgar Allan Poe is well known for his poetry. Edgar Allan Poe was not only a world renowned poet, but he is also known as being a writer of short stories, as well as known for being a critic. Edgar Allan Poe has many literary works; quite possibly the most famous one being The Raven. Some of Edgar Allan Poe’s other famous works include The Tell-Tale Heart, The Fall of the House of Usher, and Annabel Lee. Edgar Allan Poe is also known as being a Romanticist, due to the fact

The Effects Of Electronic Cigarettes On The United States

It is undeniable that the popularity and usage of electronic cigarettes or personal vaporizer devices have been on the rise since they first gained the public’s attention in the early twenty first century. In fact, one study by UBS Securities LLC shows that the value of the e-cigarette market has doubled or more each year since 2007 and was expected to double from two hundred and fifty million dollars in 2011 to five hundred million in 2012(7). Some of the growing concerns is that, like the tobacco market when it first started growing in popularity, there has been little research conducted on the long term effects of electronic cigarettes. Other causes for concern stem from the marketing and sale of these devices to teenagers. This is why the Food and Drug Administration (FDA) needs to impose restrictions and regulations on the use and sale of these devices and conduct further research on the health related effects and long term effects of their usage. The rapid rise in acceptance and usage can be attributed to the claims made by the manufacturers of these products, that they are a safer alternative to smoking or that they are a new possible smoking cessation aid. However in 2010 the Food and Drug Administration (FDA) had rejected these claims and issued warnings to five such manufacturers for â€Å"violations of good manufacturing practices, making unsubstantiated drug claims, and using the devices as delivery mechanisms for active pharmaceutical ingredients.† Although,Show MoreRelatedElectronic Cigarettes: A Safer Alternative? 1074 Words   |  4 Pagesdeath in the United States and the health benefits from stop smoking outweigh other smoking interventions. Existing smoking cessation programs have high failure rates if no nicotine replacement is being used, however, smokers who use nicotine replacement therapy or more likely to stop smo king than those without. So that brings us to electronic cigarettes a new growing trend which may prove to be an alternative to current replacement therapy products. In the United States electronic cigarettes are beingRead MoreSmoking Tobacco Products and Electronic-cigarettes1358 Words   |  6 PagesSmoking became a staple of Southern United States culture when its environment proved perfect for growing and harvesting tobacco. With Kentucky and North Carolina â€Å"accounting for 71% of tobacco grown in the United States,† it is easy to see how the smoking culture is so deeply embedded and loved by southerners (â€Å"Economies†). Since the birth of this relationship in the late eighteenth century, a plethora of research has shown many negative side effects of smoking tobacco, such as: cancer, increasedRead MoreA Practical Solution For A Growing Crisis?976 Words   |  4 Pagesknown as an electronic cigarette the user vaporizes by means of applying heat to a nicotin e containing solution known as E-liquid. This creates a vapor that is then inhaled by the user thus administering nicotine into the lungs to be absorbed by the blood. This system avoids the combustion related to smoking tobacco products and in theory is much safer and better for your health. Considering that smoking causes the premature death of 440,000 people each year and costs the United States approximatelyRead MoreNon Smoker Policy1028 Words   |  5 Pageslargest tobacco-producing state in the United States endorsed the Non-Smoker Protection Act (NSPA) that banned smoking in enclosed areas in Tennessee with some exceptions (â€Å"Information for Employers†, n.d.). The law went into effect on June 11, 2007 and municipalities had to observe it no longer than October 1, 2007. This law was enforced by the Tennessee Department of Health. In 2006, Tennessee ranked 5th in the highest percentage of current smokers among the 50 states (Bauer L, 2008). The TennesseeRead MoreTob acco: Can The Problem Be Solved?1122 Words   |  5 PagesEver since the 1960s, when cigarettes were deemed unhealthy, there has been constant effort to educate people on the tragic effects of smoking. It seems that one cannot go a day without hearing about how cigarettes are harmful. Some people are even victims of secondhand smoke on a daily basis. To some, the constant reminder that cigarettes are bad is a nuisance. To others, it can be a helpful way to prevent them from smoking. However, commercials and warning labels are not enough to protect peopleRead MoreE-Cigarettes: Better than Tobacco Cigarettes?1086 Words   |  4 Pagesenvironment. Technology has advanced, and now there are electronic cigarettes, called E-cigarette, which are devices with battery that carry nicotine heated aersosol in a fashion that imitates common cigarettes, while carrying lower levels of toxins than a conventional lit cigarette. They can be used indoors, which allows smokers to get their fix wherev er and whenever they want. A study from NBC News (Leshae) shows that electronic cigarettes are a technique for smokers to try quitting their addictionsRead MoreGeneral Presentation Of Tobacco Industry1642 Words   |  7 PagesTobacco, no date). This was before the arrival of European, which have heavily traded and popularized this resource during the industrial revolution. But the cigarette has not always been the most common type of consuming tobacco. During the 18th and 19th centuries, people used chewing tobacco, snuff, pipes and cigars. And the consumption of cigarette has grown rapidly since the beginning of the 20th century until the first scientific revelations during the mid-1900’s (Figure 1). Figure 1 Per capitaRead MoreThe Differences Between Traditional And Electronic Cigarettes894 Words   |  4 Pagesdifferences surrounding electronic and traditional cigarettes. The truth is while there are many strong differences between traditional and electronic cigarettes, they share surprising similarities. Both types of cigarettes share health concerns, and while electronic cigarettes are viewed as healthier, depending on the consumer they can be just as bad for you to smoke as traditional cigarettes are. A difference between both types of cigarettes is that electronic cigarettes have no distinguishableRead MoreElectronic Cigarettes : The Future Of Smoking953 Words   |  4 PagesElectronic Cigarettes: The Future of Smoking Electronic cigarettes have became extremely popular almost overnight it seems. These devices have worked their way into people’s everyday lives and are continuing to get even more popular. E-cigs are so popular because they do not have near as many chemicals as cigarettes, one can pick the flavor of their liking, and the smoke does not stink as traditional tobacco cigarette smoke does. In most places e-cigarette shops have been opened and are now sellingRead MoreEssay about Cigarettes Should be Banned939 Words   |  4 PagesSmoking cigarettes is common among most adults in the United States, yet it is one of the most dangerous things you can do to yourself. Many people feel that smoking should be made illegal. The reason they may feel this way is because it is very harmful to your health and can lead to death. I strongly agree that cigarettes should be banned from being sold and produced because to me they’re considered a dangerous drug. The first reason that supports my claim of smoking cigarettes should be

Human Behaviors And Social Context Samples †MyAssignmenthelp.com

Question: Discuss about the Human Behaviors And Social Context. Answer: Criminology is an area of social sciences that is multidisciplinary and focuses mainly on issues that are related to studying crime scientifically as a social object. This area of study emphasizes on the analytical skills as well as the critical thinking required to explicate and reflect on the main ideas relating to deviance and crime. The social context has a huge influence on the thoughts, feelings and behavior of individuals and a wider understanding of crime on this context takes place through the inclusion of the various psychological or behavioral elements in the subject. The psychological topics that can give an insight about the various complex human behaviors include personality, self-conformity, persuasion and conformity (Akers Sellers, 2004). The case that is going to be discussed in this essay is about a double murder that took place in New York. A nanny named Yoselyn Ortega who was working for Ms Marina Krim killed two of the children se was looking after in a heinous manner. Ms Krim entered her apartment clutching her 3 year old to find it eerily quiet. She tried to look for two of her daughters in the dark, only to find their dead bodies in the bathroom tub along with an unconscious Yoselyn on the floor. The two children Lucia (six) and Leo (two) were completely drenched in blood with their throats slit and eyes blankly open. Yoselyn started working with the family in 2010 and was warmly accepted. The incident took place in October 25 2012, she slit the throats of the children and then waited for Ms Krim to enter the apartment before stabbing herself as she wanted the see the reaction on the mothers face. According to the defense, Yoselyn had chronic mental illness and suffered from disembodied voices and hallucinatio ns all her life, however, according to Ms Krim, she did not find any sign of mental instability in the nanny for the past two and a half years. The prosecution however, states that, the killing were out of resentment and not out of mental health issues and that Yoselyn thought of Ms Krim as a mother she could never be. Yoselyn in 2012 testified to the police that she committed the murder because she had money issues and has resentment towards the parents despite the family helping her monetarily in numerous circumstances (SALLEH, 2018). Criminology arose is the mid 18th century as social philosophers started delving deep into the concepts of law and crime and over the time numerous schools of thoughts in this field developed. Cesare Beccaria and Jeremy Bentham and some other philosophers belonging to the classical school argued that individuals act in the basis of free will and that people are hedonists who tend pain and seek pleasure. The said that if sufficient punishment was given to theh offenders which outweighed the benefits of the crime, that can cause people to deter from criminal behavior (Ignjatovi? Stojanovic, 2010). According to the positivist school of thought, the argument was put forward that criminal behavior is the outcome of external and internal factors over which individuals have less or no control. Cesare Lombroso also known as the father of Criminology took a scientific approach to the study, where he tried to find out empirical evidences of physiological and biological traits of criminals. According to this school of thought, criminals are not made but born, which means it is nature and not nurture. However, urban psychologists tried to understand criminal behavior in different lights of social and psychological behavior (Ignjatovi? Stojanovic, 2010).. According to the Social disorganization theory, which is based on the works of Clifford R Shaw and Henry McKay, individuals perform criminal activities because of economic deprivation and poverty and because it is valued in their community. Another approach to criminology is that of the social bonding and control theories which suggest that every individual has a tendency to commit deviant acts and puts a light on why individuals control the need to carry out such behaviors. Four main characteristics were identified by Travis Hirchi, Attachment to others, commitment to achievement, belief in moral validity and rules and involvement in conventional activities, which according to him are the reasons for reduced delinquency traits in individuals (Agnew, 1992). The Social learning theory by Ronal Akers states that an individual rationalizes an act using the processes o evaluation of right or wrong. Burgess and Akers contributed to expanding the elements of the behavior modification and behavior theory. They tried to identify the processes of learning and also included the elements of reinforcement, operant behavior, respondent conditioning to understand the delinquency individuals (Agnew, 1992). Personality theorists strongly believe that criminal behavior is not just a result of improper personality traits but a development due to conflict, aggression and impulsiveness. The criminal when committing a crime loses the ability to feel any empathy, guilt or remorse, as they do not develop the sense of what is right and what is wrong. Psychoanalytic theorists try to view the situation from a more Freudian perspective. Criminal behavior according to them is a result on enormous mental disturbance caused due to conflicts among the Id, Ego and Superego or due to fixations at certain developmental ages (Ignjatovi? Stojanovic, 2010).. The case that is being studied here can be viewed under the light of the personality and social theories. The nanny had enormous mental conflicts when she would see that her economic conditions were not improving and she was not being able to the mother that Ms Krim was. She started resenting the society for the economic differences that she was born in and eventually due to enormous conflict between her id and ego, she ended up taking the lives of two innocent children. The present day criminal laws are much influenced by the classical approach and because of the devastating crimes that she committed, she was sentenced to jail. She did not just stop after killing the children, she also tried to take her own life because she knew the consequences that she would face. However, she had waited till the time the mother entered the apartment as she wanted to attain a certain satisfaction by watching the horror and pain in her eyes. It can be clearly understood she had lost the ability to rationalize or feel guilty about the acts she had done. References Agnew R. (1992): Foundation for a General Strain Theory of Crime and Delinquency, Criminology, vol. 30 Akers R. and Sellers C. (2004): Criminological Theory: Introduction, Evaluation and Application, New York Cullen, F. T., Wright, J., Blevins, K. (Eds.). (2011).Taking stock: The status of criminological theory(Vol. 1). Transaction Publishers. Ignjatovi?, D., Stojanovic, Z. (2010). Theories in Criminology. SALLEH, N. (2018).Killer nanny trial: A tragic tale of rich mum, poor mum.The Straits Times. Retrieved 14 March 2018, from https://www.straitstimes.com/world/a-tragic-tale-of-rich-mum-poor-mum Chan, Cheong, W., Andrew, P. (2001). Development of Criminal Justice in Singapore. Singapore journal of legal studies . Jones, S. (2013). Criminology (Vol. 5th). New York: Oxford University Press. Joyce, P. (2013). Criminal Justice (Vol. 2nd). London: Routledge.

Primarks Market Entry Proposal

Introduction The decision to invest in a new and foreign market is not easy to make. A number of factors have to be taken into consideration. In spite of this, the decision to expand to foreign markets is not new to Primark. The company has taken these steps a number of times in the past.Advertising We will write a custom essay sample on Primark’s Market Entry specifically for you for only $16.05 $11/page Learn More For instance, the company operates more than 250 stores in different parts of the world. The existence of these outlets is an indication that Primark has made deliberate steps to enter into new global markets in the past. A market analysis was conducted to determine the attractiveness of two potential countries that the company wanted to establish its operations in. The two were Brazil and Italy. The analysis revealed a lot about the company and the two countries. Evidently, the two markets have their own potentials for growth, especia lly in the apparel industry, which Primark specialises in. The issue of expansion into new markets in other countries is very critical to the operations of Primark. The growth is essential especially taking into consideration the nature of the industry this company operates in. There are numerous reasons why the company should go on with the expansion. In this executive summary, the justifications for selecting Brazil as the new frontier in Primark’s international venture are provided. The decision to expand to Brazil is supported by facts and figures, including a number of theories touching on international operations. Proposed Market Entry Strategies and Justification The proposed market strategy for Primark includes the utilisation of licensing in the first stage of entry. The second stage of expansion should be carried out with the help of complete ownership strategy. It is important to note that licensing is suitable for Primark since the global apparel industry is curre ntly experiencing intense competition. Complete ownership would afford the company advantages associated with independence, once established in the new market through licensing.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Primark’s Entry Strategy: Recommendations A number of recommendations are made based on the findings from the market analysis conducted on the two target markets (Italy and Brazil). The recommendations are as follows: Brazil is the ideal market for expansion between the two. Expanding to Italy is not a good idea at this stage. Two market entry strategies are proposed. They include licensing and total ownership. Licensing should be conducted at the first stage of market entry. Complete ownership should then follow. It should come after the brand is already established in the new market. Background The current case study focused on the assessment of the attracti veness of both Italy and Brazil. The aim was to determine the best market for Primark’s expansion objective. The analysis and evaluation of the target markets revealed that Brazil is more promising compared to Italy. According to Sako (2006: 500), the motive to expand internationally is informed by the mission and vision statements of the company. In addition to the objective of increasing its profits, it is apparent that Primark aims at offering the customers high quality products. In addition, the company has a reputation of dealing with up-to-date and fashionable apparel. The products are sold at what can be regarded as affordable prices, which translate to value for customer’s money. The values will inform the entry of this company into the new market. The international ambitions of Primark are made evident by the more than 250 stores it operates in Europe Primark’s decision to expand internationally can be analysed from the perspective of normative decision ’s theory. According to this theoretical framework, the decision to enter into a foreign market should take into consideration the trade-offs between returns and risks (Caves 2007: 21). Consequently, Primark should go for the entry mode with the highest possibilities for risk-adjustment in relation to returns on investment. The availability of resources, together with the need for control, should also play a key role in the determination of the preferred entry mode. Dunning (1988:5) highlights the issue of resource availability with regards to international trade. According to Dunning, the concept entails the managerial and financial capabilities of the firm to survive in the given foreign market. Control, on the other hand, implies the need exhibited by the firm to influence systems, decision, and methods of conducting business in that particular market.Advertising We will write a custom essay sample on Primark’s Market Entry specifically for you for on ly $16.05 $11/page Learn More The factors enumerated above determine the linkages between the firm-level and the nation-level analyses of international markets. An evaluation of the two markets at the nation level settled on Brazil as the ideal market for Primark to further its expansion objectives. It is a fact that competition in the Brazilian apparel industry is very high. However, market conditions indicate the availability of opportunities for the establishment of a new company (Artigas and Calicchio 2007: 72). Furthermore, the analysis indicates that the adoption of the appropriate set of entry strategies can help Primark penetrate this market. The selection of Brazil as the preferred market for Primark is based on various nation-level factors. According to PricewaterhouseCoopers International Limited [PWC] (2013:5), Brazil has recently emerged as a strong and attractive economic player in the world. The degree of economic diversification in the country is high. In addition, the South American nation has a large domestic consumer market. The financial systems are well regulated, making the country an attractive option for Primark. According to Dunning (1988: 2), the general framework for determining market-specific and firm-specific factors influencing international expansion is fourfold. The factors of control, resources, risk and returns are essential to the analysis. The following proposal takes into consideration all these aspects of Primark at the firm level. In addition, the strategies proposed for the market entry appreciate nation-specific factors that will influence Primark’s activities. Analysis of Market Opportunities in Brazil Before going international, a firm should conduct an environmental analysis of the target market. The analysis of Brazil as the preferred market was conducted from different perspectives. The impacts of country-specific factors on the operations of the company were reviewed.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are various classical theories touching on international trade. The theoretical frameworks propose varying elements of comparative advantage, which make some countries more ideal for investment than others (Dunning 1988: 12). They also advance factor endowments that make a country a preferred international destination. The factors include land, labour, natural resources, and population size (Krugman 1999: 14). Nation-level analysis of Brazil is based on Dunning’s framework for expansion into foreign markets and Porter’s diamond model. According to Porter (1998:41), nations have the capacity to create new and advanced factor endowments. Factors countries can create include skilled labour, culture, government support, knowledge base, as well as advanced technologies (Porter 1998: 42). Consequently, the diamond model advanced by Porter illustrates the national advantages of Brazil in relation to Primark’s expansion objective. The individual factors in Porterà ¢â‚¬â„¢s model which constituted a nation’s comparative advantage included factor conditions and demand conditions (Porter 1998: 42).Other factors included related and supporting industries, coupled with firm strategy, structure and rivalry. Figure 1: Porter’s Diamond Model Source: Porter (1998: 41). Factor conditions refer to the situation in the country, with regard to production elements. Production factors include infrastructure, skilled labour, and technological base, among others. According to PWC (2013: 19), the economy of Brazil is large, and the infrastructure in most parts of the country is well developed. In addition, as an emerging economy, the country is developing very rapidly in relation to skilled labour and technological development (Porter 1998: 44). The apparel industry in Brazil is also fairy established with numerous brands, meaning that skilled labour in this industry is abundant. Demand conditions aspect of Porter’s diamond model entails the local demand for the products and services the investing company offers (Porter 1998: 44). According to MarketLine (2013:17), the apparel retail industry in Brazil is experiencing a strong growth. For instance, the value of the industry is forecasted to increase by 39.8% between 2012 and 2017 (MarketLine 2013:12). The growth is based on increasing demand in the apparel industry. Related and supporting industries in Porter’s diamond model referred to the non-existence or existence of other internationally competitive industries (Porter 1998: 45). According to PWC (2013: 153), Brazil importance in the global economy is attested for by the numerous international organisations based there. Some of the apparel companies in the country also indicate the level of competitiveness in the industry. The presence of these supporting industries in Brazil indicates that, innovativeness in the industry becomes a necessity. In addition, Primark would be able to enjoy more cost effective inputs. Firm strategy, structure, and rivalry in Porter’s diamond model referred to the conditions in the country that determine establishment and organisation of companies (Porter 1998: 45). In addition, this aspect of the model determines management of the company. Consequently, these conditions determine the kind of competition in the particular country. In Brazil, most of the major players in the apparel industry are local firms. According to MarketLine (2013:12) the retail apparel industry is fairly fragmented, although the recent growth of the industry has helped lessen rivalry. Despite of this rivalry however, Primark would have the relative advantage of offering unique imported products. The role of the government in determining success of enterprises in any country cannot be underestimated. The government ultimately facilitates business environment in the particular country, for instance through policies and regulations. According to PWC (2013: 72), Brazil is a membe r of numerous international trade agreements. Some of the agreements include the Free Trade Area of the Americas (FTA), and the Amazon Cooperation Treaty [ACT] (PWC 2013: 73). Other agreements include World Trade Organisation (WTO), International Monetary Fund (IMF), and the Kyoto Protocol on Climate Change (PWC 2013: 73). Membership to such organisations indicates the country’s openness to international trade, a factor that favours Primark immensely. Labour laws in Brazil are, however, strict. In addition, there are tax regulations and requirements for all foreign companies to register with the Ministry of Development and Foreign Commerce (PWC 2013: 88). Despite of the political and legal risks involved in Brazil, the returns outweigh them, leaving a country a very ideal market for Primark investment. Usually, many countries will seek to protect local enterprises, due to the uncertainties associated with multinational firms. Attractiveness of the Country The nation-level ana lysis through Porter’s Diamond attests to the potential of Brazil’s apparel industry and the benefits associated with establishing operations here. Below are some of the reasons why the country is attractive for investment: Foreign investments are generally welcome in Brazil. Brazil is the leading country in Latin America in terms of investment opportunities. All major agencies in the world have granted the country Investment Grade rating. Local auditing and accounting standards are in line with the International Financial Reporting Standards (IFRS). Recent changes in the business culture and the promotion of best practices in corporate governance are favourable to new investors (PWC 2013:31). However, Primark should be wary of some of the challenges associated with doing business in Brazil. The country is ranked as ‘fair’ with regards to the ease of establishing operations (KPMG 2012: 12). Figure 2: Ranking of Brazil in terms of ease of doing business Source: KPMG (2012: 12). The rising trend in foreign direct investments (FDI) in Brazil further indicates the attractiveness of the country. According to KPMG (2012:9), the country recorded a positive growth in FDI in the period between 2006 and 2011. The trend is expected to persist. Figure 3: FDI in Brazil Source: KPMG (2012: 9). Company’s Situation Analysis The firm-level analysis conducted on Primark was based the strengths, weaknesses, opportunities and threats (SWOT) framework (Hill and Westbrook 1997: 47). Strengths constitute the internal factors giving Primark an edge over competitors. Weaknesses constitute internal factors resulting to a company being at a disadvantage relative to competitors. Opportunities constitute the external elements, which an organisation can exploit to its advantage. The business is also faced by a number of threats. They include factors that are external to the entity, and which may derail efforts to achieve business objective. Some of the key strengths of Primark that can favour it in the intended venture include the positive reputation and popular brand names. In addition, the strong supply chain, and the beneficial trade relations established in the other countries reflect positively for Primark. The major weakness of the company is however the low margins recorded in some of its branches. In exception of poor business environment conditions, the company might not be ready to expand further due to poor management. The key opportunities that Primark faces include the highly untapped Brazilian apparel industry, by international retailers. In addition, Brazil has a very large consumer base (Artigas Calicchio 2007: 76).The only apparent threat to Primark is the global economic depression, whose aftermaths might still be evident in the Brazilian apparel industry. Readiness to go Overseas The readiness of Primark to go overseas cannot be denied. The firm-level analysis reveals strengths of the company, which would be v ery beneficial in overseas ventures. In addition, the company has considerable experience of foreign markets entry from its operations in Europe. The national-level analysis also indicates immense opportunities for the company in the Brazilian apparel industry. Hence, all indicators point out that Primark is ready for overseas ventures. Market Entry Strategy Koch (2001:351) proposes a holistic model for market entry and market selection processes (MEMS). The design of the model takes into account all contexts of the business and the relevant practices. It highlights the external, internal, and mixed category factors that inform the selection of the market. The model is shown below: Figure 4: Factors influencing market selection Source: Koch (2001:352). The factors affecting the selection of mode of market entry are also depicted in Koch’s model as shown below: Figure 5: Factors influencing market entry mode selection Source: Koch (2001:353). Primark can use Koch’s mo del to select a strategy that is suitable in entering Brazil. Based on the findings made in the nation-level and firm-level analyses, licensing emerges as the preferred entry strategy. According to Brouthers (2002: 206), licensing entails a firm in one country granting another company in a foreign country to manufacture, process, or use the licensor’s trademark. The domestic firm apparently enters into licensing contract with the foreign firm, allowing it usage of certain intellectual properties for payment of loyalties or given sales percentage. Intellectual properties licensed can include designs, patents, and name of the firm. One of the major advantages of licensing is that the strategy has low risks associated with it during expansion internationally, and it is relatively easy and quick (Anderson and Coughlan 1987: 74). In addition, the licensor (in this case Primark) has the opportunity of capitalising on the licensee’s country specific knowledge. The licensee Pr imark enter into a licensing agreement with will have better knowledge and experience in relation to Brazilian apparel industry. Although licensing spreads the risks of entry into new markets to the licensee, the main risk of this strategy is risk to the reputation of the licensor. A licensee with poor reputation will ultimately ruin the reputation of the licensor. Other disadvantages of licensing include very little control to the licensor, and likelihood of the licensee becoming a major competitor. Wholly owned foreign operations involve the expanding company establishing a complete base of operations in the target market (Brouthers 2002: 207). The strategy is the most extensive, since it would require total involvement by the company. Fully owned operations have the greatest advantage of total control. However, the disadvantages of this entry strategy are also high. For instance, this method of entry exhibits the highest financial risks. In addition, the company might take relati vely longer duration to get established in the market, or even fail altogether. Implementation of Market Entry Strategy In the first stage entry level, Primark should use licensing as the market entry strategy. As the brand gains more recognition in the market, the company should then result to total ownership. Initially, Primark should select several leading apparel retailers in the Brazilian market. After negotiations with these retailers, the company should settle on the one with the most reasonable, attractive, and profitable deal. The licensing should then be entered in, for a specified duration of time. Primark will have to allow the licensee the permission to use the company’s trademarks, brand, among other intellectual rights. The licensing contract should be projected to a period during which Primark brand should be fairly established in the Brazilian apparel industry. After the contract termination, Primark should then establish wholly owned operations in the Brazil ian apparel industry. Conclusion The nation-level analysis of Brazil reveals the potential of the market for a foreign international apparel retailer. It is a fact that the country poses some challenges to a new entrant. However, the potential returns outweigh these risks. The firm-level analysis also reveals that Primark is fairly experienced in entering international markets. The numerous stores the company operates in Europe attest to this. However, the company should approach the Brazilian market cautiously since apparel consumers there have a different view of the industry. The products the company offers in the European markets differ with those demanded by consumers in Brazil. References Anderson, E., and Coughlan, A.T. (1987). ‘International market entry and expansion via independent or integrated channels of distribution’. Journal of Marketing, 51 (1), 71-82. Artigas, M., and Calicchio, N. (2007). ‘How half of the world shops: apparel in Brazil, China, an d India’. The McKinsey Quarterly, 1 (4), 68-79. Brouthers, K. D. (2002). ‘Institutional, cultural and transaction cost influences on entry mode choice and performance’. Journal of International Business Studies, 33 (2), 203-221. Brouthers, K.D., Brouthers, L.E., and Wilkinson, T.J. (1995). ‘Strategic alliances: choose your partners’. Long Range Planning, 28 (3),18-25. Caves, R. E. (2007). Multinational enterprise and economic analysis. New York: Cambridge University Press. Dunning, J. (1988). ‘The eclectic paradigm of international production: a restatement and some possible extensions’. Journal of international Business Studies, 19 (Spring), 1-31. Hill, T., and Westbrook, R. (1997). ‘SWOT analysis: it’s time for a product recall’. Long Range Planning, 30 (1), 46-52. Koch, A.J. (2001). ‘Factors influencing market and entry mode selection: developing the MEMS model’. Marketing Intelligence Planning, 19 (5 ), 351-361. KPMG (2012). Investing in Brazil: a land of opportunities. Web. Krugman, P. (1999). ‘The role of geography in development’. International Regional Science Review, 22 (2), 12-32. MarketLine. (2013). Marketline industry profile: apparel retail in Brazil. Web. Porter, M.E. (1998). The competitive advantage of nations, New York: Free Press. PricewaterhouseCoopers International Limited. (2013). Doing business and investing in Brazil. Web. Sako, M. (2006). ‘Outsourcing and off-shoring: implications for productivity of business services’. Oxford Review of Economic Policy, 22 (4), 499-512. This essay on Primark’s Market Entry was written and submitted by user Abbey Ramsey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom The Healthcare Sector essay

buy custom The Healthcare Sector essay The healthcare sector provides a service just like all the other service industries and as such has a market and needs to grow that market. The nature of the healthcare service industry tended for a long time to depend on patients seeking the service and the need for marketing was overlooked. However, managers in this vital service industry realized that for people to seek these services, they needed to have information about their existence and thus started the revolution in the way healthcare providers marketed their services. This need was compounded by the fact that hospitals tended to favour metropolitan locations and as such most hospitals would find themselves concentrated in one location. The similarities of their services and sometimes the differences provided for a platform for cooperation in multi-hospital marketing and the hospitals that used this approach mutually benefited, this research paper aims to shed more light on the bottlenecks that multi-hospital marketing approach faced in its formative years before it gained widespread acceptance. The paper addresses the appropriateness of marketing in the hospital services context, the effectiveness of such marketing in a multi-hospital systems and finally the accountability of multi-hospital systems marketing. In their 1992 study Zaremba, Tucker, and Ogilvie concluded that less innovative systems tended to have narrower scope of marketing activities than more innovative systems. These researchers found that, systems that were innovators, as compared to non-innovators, tended to use marketing information and formalized communications systems-key components of an integrated marketing information dimension of a marketing orientation. When hospitals plan and market properly, they become more effective in their service delivery. Naidu Narayana 1991 found that, Often a market analysis is a key component of the strategic plan. A detailed market analysis assists in identifying utilization rates, projecting future volume, assessing competitive position, developing an actual marketing plan, and is a vital component when researching potential new services or locations. While considerable time, thought, and effort goes into the analysis of various data components, one key component of the market analysis is often overlooked defining the actual market. It is important to take into consideration the fact that hospital service seekers are not a community and cannot identify themselves as such and define themselves as a market (Thompson Hurley 1993). In their 1993 study, Thompson Hurley said that, The hospital marketing function has been widely adopted as a way to learn about markets, attract sufficient resources, develop appropriate services, and communicate the availability of such goods to those who may be able to purchase such services. The structure, tasks, and effectiveness of the marketing function have been the subject of increased inquiry by researchers and practitioners alike. A specific understanding of hospital marketing in a growing managed care environment and the relationship between marketing and managed care processes in hospitals is a growing concern. Buy custom The Healthcare Sector essay

Aviation management The WritePass Journal

Aviation management How did Stansted get the go ahead to become London’s 3rd airport? Aviation management ). It became apparent in the 1960s that there was need to meet considerable growth anticipated into the future. This gave rise to proposals for a new airport and expansion of existing capacity. Stansted, a former military airfield in Essex, was proposed as a third airport in 1963 and was thereafter endorsed by a Government White Paper in 1967 (HC Hansard, 1971; Stansted Airport, 2013). A subsequent inconclusive public inquiry led to the setup of the Commission for the Third London Airport, popularly referred to as the Roskill Commission tasked with review of sites for a third airport (Abelson and Flowerdew, 1972; UKCAA, 2013). With its evaluation of the timing of need, the requirement for expansion of capacity, and after a careful study of a total of 80 proposed project sites, four sites were finally chosen, principal among them a new airport at Cublington in the Vale of Aylesbury. It was deemed to offer best access situated in the key London-Birmingham axis away from built-up areas and would cost less than most of the alternatives (Abelson and Flowerdew, 1972). This proposal however met with strong opposition from local people, politicians and middle-class voters making it politically untenable (FT, 2014). An influential member of the Roskill Commission, Colin Buchanan, in dissent on grounds of environmental and planning concerns, proposed a new alternative at Maplin Sands, Foulness in the Thames Estuary. This opened the door to strong political opposition against Cublington with the latter proposal becoming the preferred option of the Conservative government of the day which thus disregarded Roskill’s proposal (FT, 2014; Helsey and Codd, 2012; Mishan, 1970). Maplin had interestingly been considered by the Roskill Commission and had been decisively rejected on the basis of cost (the most expensive option overall), distance and convenience to prospective passengers (the most remote) (FT, 2014; Mayor of London, 2013). With all the political support and progress towards the Maplin proposal, it was not built (FT, 2014; Helsey and Codd, 2012). The cost of the constituent deep-harbour, rail links, motorways, new towns to accommodate workers, and surface route to the airport was an astronomical  £825 million (estimated at  £8,448 million today) (Helsey and Codd, 2012). To many, including the opposition party then – the Labour Party, this was regarded as unacceptable (FT, 2014). With the coming to power of the Labour Party a change in complexion, the Maplin airport project was abandoned in July 1974 (FT, 2014). A reappraisal of passenger projections in the new regime indicated â€Å"over-optimism† in forecasts showing that there was adequate capacity until 1990 at Heathrow, Gatwick, Stansted and Luton, aided by regional airports (AOA, 2013; UKCAA, 2013). However, with increasing competition from abroad and passenger numbers once more rising, the need for expansion became apparent. British Airports Authority (BAA), owner of the Stansted Airport, submitted plans for its expansion and with significant lobbying by its Chairman Norman Payne and the enlisting of support from Margaret Thatcher, the Maplin scheme was abandoned in favour of a cheaper plan to enlarge Stansted (Mayor of London, 2013). This option had also been considered by Roskill and had not made the shortlist of key options (FT, 2014). The expansion of Stansted was accomplished a decade after its proposition but was a predictable failure challenged by a lack of success in attracting and supporting long-haul operations by airlines (World Airline Directory, 2001; UKCAA, 2013). It was however to benefit from the emergence of low-cost carriers, principally Ryanair, which were drawn by attractive landing charges which offset consequent inconvenience to their passengers (UKCAA, 2013; Mayor of London, 2013; BBC, 2011). Airport policy in the UK has been a case study of political short-termism with the location of an additional (3rd) airport for London in a dilemma. Heightened by uncertainy over demand and growth estimates and a general lack of bold political action, decisions are challenged by political considerations making inland airports unfeasible and economic considerations making coastal airports unfeasible. This has led to the postponement of requisite action with policy makers often prone to swaying given the intense and incessant lobbying and political pressures. References Abelson, P. and A., Flowerdew, 1972. Roskills successful recommendation. In: Journal of the Royal Statistical Society. Vol. 135. No. 4, pp.467 Airports Operators Association, 2013. The Airport Operator, Autumn 2013. BBC, 2011. Heathrow and Stansted runway plans scrapped by BAA, 24 May 2010. Viewed on 30/1/2014 from: bbc.co.uk/news/uk Financial Times, 2014. Londons new airport held to ransom by folly. December, 2013 House of Commons Hansard, 1971. Third London Airport (Roskill Commission Report). 4th March. Vol. 812. cc1912-2078. HC Helsey, M., and F., Codd, 2012. Aviation: proposals for an airport in the Thames estuary, 1945-2012. House of Commons Library. Viewed from: http://cambridgemba.files.wordpress.com/2012/02/sn4920-1946-2012-review.pdf Mayor of London, 2013. Why London needs a new hub airport. Transport for London. Viewed from: tfl.gov.uk/corporate/projectsandschemes/26576.aspx Mishan, E., 1970. What is wrong with Roskill? London: London School of Economics Stansted Airport, 2013. Press Release. Viewed on 1st Feb 2014 from: stanstedairport.com UKCAA, 2013. UK Airport Statistics – Aviation Intelligence. United Kingdom Civil Aviation Authority. World Airline Directory, 2001. Flight International. Stansted Airport, Stansted, Essex, 27 March  Ã¢â‚¬â€œ 2 April 2001. CM241SB, UK Given the urgent need to find a solution to UK airport capacity why do you think the government wishes to delay the process? Political intrigues and myriad arguments still mire the London airport expansion pursuit half a century later with the current Howard Davies Airports Commission set up in 2012 still wading in the long running controversy (FT, 2014). Continued political posturing, hedging and stonewalling still characterizes this pursuit for a viable solution given the readiness to oppose policies espoused by those of different complexions and political stand and complication of issues hindering bold decisions and action (FT, 2014; CAPA, 2013). With reference to previous government airport policies, this section evaluates the desire of government to postpone a decision on the final solution to meet need until after the 2015 general election. In the Davies Commission’s view, the capacity challenge is yet to become critical and there is need for action as there is potential for it to be (The Independent, 2014; Airports Committee, 2013a). These findings contained in its December 2013 interim report (preceding a final report expected in 2015) are based on the acknowledgement of continued growth of air travel, mainly in the South East of England with the need for an extra runway by 2030 and another possibly by 2050. For the short and medium term, the Commission has made a raft of proposals to enhance efficiency of airline and ground operations (Airports Commission, 2013b). Ideally, the latter proposal is arguably most appropriate given that operational and design improvements have hitherto enabled the handling of more volumes than anticipated, extending current capacity and enabling full and efficient use of available resource (UKCAA, 2013; The Independent, 2014). On the Commission’s shortlist of options for the short and medium term include a third runwayand lengthening of an existing runway at Heathrow, and a new runway at Gatwick. The proposal for a brand new airport in the Thames Estuary is side-lined citing uncertainties and challenges surrounding it with the Commission however promising to evaluate its feasibility and to arrive at a decision regarding its viability later in 2014 as well as longer term expansion options at Stansted and Birmingham (CAPA, 2013; Airport International, 2012). The government however says that it will not make a final decision in this regard until after the 2015 general election pushing the responsibility to the next government (CAPA, 2013; FT, 2014). When the Coalition government came to power in 2010, it scrapped former Labour government’s plan for a third runway at Heathrow to which it had been strongly opposed instead favouring the creation of a new hub airport in the Thames Estuary (Helsey and Codd, 2012). Given renewed focus on Heathrow, there seems to be a deliberate decision by government to avoid offending the electorate in its turnaround from its manifesto commitment, as well as to avoid political turbulence in the run up to the forthcoming elections (FT, 2014; CAPA, 2013). It is widely accepted that Prime Minister David Cameron set up the Davies Commission in a bid to postpone or to defuse controversy, maintaining a dishonest ambiguity until after the general election (FT, 2014). Heathrow is a popular preference given the support it receives from the majority of politicians (except those with constituencies on the flight path); business and powerful representative lobby bodies; airlines; air alliances; remote UK regional airports benefiting from international connections; as well as domestic and international aviation representative bodies (CAPA, 2013; FT, 2014). Critics state that the inclusion of other airports is intended at making the proposals not to seem too Heathrow-centric and is aimed at political expediency (FT, 2014, CAPA, 2013). It would have been political dynamite for the Commission not to have made positive clamours with regard to runway capacity warding off accusations of ministers trying to kick the controversy ‘into the long grass’, a scenario which has bedevilled such pursuits for half a century (CAPA, 2013; The Independent, 2014). From the 1967 Government White Paper permitting the expansion of Stansted, through subsequent inquiries and the Roskill Commission in the early 1970s, the quest for expanded capacity continues with arguments going back and forth around similar proposals and sites (FT, 2014; UKCAA, 2013). Expansion at Heathrow is an easy road given that it is relatively cheaper and has less challenges but for the environmental concerns of noise pollution and carbon emissions which cannot be ignored or wished away (Airports Committee, 2013a). The option for expansion at Stansted is impeded by previous capacity limitation by the 1985 White Paper, though it got reprieve in the 2003 ‘Future of Air Transport’ White Paper and an extension of passenger capacity limit by the courts (DOT, 2003). Yet, Stansted has historically been challenged with regard to its support of long-haul flights; preference by airlines; as well as environmental concerns (World Airline Directory, 2001; UKCAA, 2013). The T hames Estuary option despite being the most environmentally sound is challenged by economic considerations regarding not only the cost of building the airport but also the requisite surface links, and costs associated with imminent closure at Heathrow. There is also difficulty in the estimation of effects it will have on demand and airline operations (The Independent, 2014; Airports Commission, 2013b; Airport International, 2012). This scenario highlights the present dilemma facing political players and government, which is what leads to their general uncertainty and a general lack of boldness in approach. Intense lobbying and political pressure has consequently led to the postponement of decisions and the backtracking by government from its pledge. The divide in opinion and arguments causing uncertainty hands politicians a license to continue to do nothing at all. References Airports Committee, 2013a. Emerging thinking: Aviation Capacity in the UK. 7th October. Viewed from: https://www.gov.uk/government/news/aviation-capacity-in-the-uk-emerging-thinking Airports Commission, 2013b. Short and medium term options: proposals for making the best use of existing airport capacity. 7th August. Viewed from: https://www.gov.uk/government/publications/short-and-medium-term-options-proposals-for-making-the-best-use-of-existing-airport-capacity Airport International, 2012. Thames Estuary Airport Is Not A Short Term Solution. 4 July 2012. CAPA, 2013. The Davies Commission’s Interim Report on UK airports: the big loser remains UK competitiveness. Centre for Aviation. Department of Transport, 2003. The Future of Air Transport White Paper and the Civil Aviation Bill. Viewed on 14/1/2014 from: http://webarchive.nationalarchives.gov.uk/+/http:/www.dft.gov.uk/about/strategy/whitepapers Financial Times, 2014. Londons new airport held to ransom by folly. December, 2013 Helsey and Codd, 2012. Aviation: proposals for an airport in the Thames estuary, 1945-2012 The Independent, 2014. Sir Howard Davies Airports Commission: Air travel could be transformed within a few years – with no more stacking. 17th December, 2013 UKCAA, 2013. UK Airport Statistics – Aviation Intelligence. United Kingdom Civil Aviation Authority.

Summarize the article Essay Example | Topics and Well Written Essays - 250 words

Summarize the article - Essay Example The results were then analyzed to determine the factors that affect the development of false belief understanding in children. Overall, the results suggest that false belief understanding develops as age increases. Also, it has a strong relation with general language ability. These relationships can be explained in several ways. One possible explanation is that the children need to have linguistic ability to understand and respond to the tasks given to them. Complexity of the language in which the task is presented may make the child unable to respond to it, however simple the task is for him. The level of understanding of a child can also affect his ability to perform equally difficult tasks. He may fully understand and interpret one aspect of the task, but may prove incompetent to carry out another equally difficult task. The findings suggest that there is no role of children’s memory in solving false belief tasks. However, family size is positively related to false belief u nderstanding. The presence of one or more siblings increases interactions like tricking and teasing etc. that fosters false belief understanding. Children may observe their siblings and develop an understanding of false belief even when their linguistic ability is poor suggesting that competence is not entirely dependent on language. Hence, family size and linguistic ability both play a role in false belief understanding.